AMA: Observable VP, Marketing, LaShaun Williams on Release Marketing

I really enjoyed launching branching and merging at Figma. It's a technical feature that is challenging to build as well as communicate to a non-developer audience. Both ...

This is where tiering comes in handy. We adjust the depth and breadth of GTM plans based on the estimated impact of the launch. We also decouple product launches from pro...

We communicate updates and progress two ways. For each launch, we create a Slack channel specific to that launch and the people directly involved in decision-making and e...

Yes, I do. We continue to tweak and refine it. The document serves as the single source of truth and artifact for each launch. Here's what in it:StrategyProduct/feature/c...

I segment communications into three audiences:Product management Project DRIs (Directly Responsible Individuals, typically marketing team members)LeadershipCommunication ...