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LaShaun Williams
VP, Marketing at Observable | Formerly Figma, AbstractJanuary 12
This is a great question.  In my overcommunication with leadership, I am very open about the skill levels of my directs, what I think they're currently capable of, and...Read More
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LaShaun Williams
VP, Marketing at Observable | Formerly Figma, AbstractJanuary 12
One of the most important outcomes of stakeholder management is getting buy-in, and that comes easiest when there's trust. Getting buy-in is absolutely critical to mov...Read More
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LaShaun Williams
VP, Marketing at Observable | Formerly Figma, AbstractJanuary 12
Tying your work to tangible outcomes, specifically those related to product growth and revenue, and socializing it has worked well for me. Here's my approach: Have a r...Read More
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LaShaun Williams
VP, Marketing at Observable | Formerly Figma, AbstractJanuary 12
Ask yourself what it really means to connect the product to the customer?  You'll see that it's more than the features you build and launch alongside your Product Mana...Read More
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LaShaun Williams
VP, Marketing at Observable | Formerly Figma, AbstractJanuary 12
Engineering timelines change for a variety of reasons. It's just the nature of the work. To help manage the expectations and emotions of others working on the marketin...Read More
LaShaun Williams
LaShaun Williams
VP, Marketing at Observable
LaShaun Williams
LaShaun Williams
VP, Marketing at Observable
Credentials & Highlights
VP, Marketing at Observable
Formerly Figma, Abstract
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Atlanta, GA
Knows About Product Launches, Messaging, Release Marketing, Go-To-Market Strategy, Product Market...more