AMA: Okta Group Product Marketing Manager, Swaroop Sham on Influencing the Product Roadmap

Yes, launches are a big element of the PM-PMM equation, but this relationship is much more than helping us launch things. Done right, Product Managers and Product Markete...

“Develop a number of direct and in-direct forums to pass feedback to the product team”. In the course of my experience, I have seen a combination of the following spec...

“Repeatedly sell your roadmap internal and externally”Key Elements: Any good roadmap does three things. Set product vision, showcase product features, and set expectatio...

"Be pragmatic"Yes - sometimes, deals tend to have revenue opportunities linked to them, and the PMM-PM team needs to decide on the trade-offs about making changes to the ...

For the definition of reviews, I will consider analyst product evaluations also as reviews. It is also important to know that not all public reviews have the same weight....

First of all, most well-heeled product managers tend to be strongly opinionated but open to reasoning and change. The PM-PMM relationship is one of the most critical rela...

With so much at stake, a lot can go wrong when trying to influence the product roadmap. When tensions run high, PMMs might risk their most important relationship by: No...