Swaroop Sham

Group Product Marketing Manager - (CIAM / API Products), Wiz

Content

What are mistakes product marketers make when trying to influence the roadmap that end up damaging their relationship with product managers?

Swaroop Sham

Wiz Group Product Marketing Manager - (CIAM / API Products) • April 30

With so much at stake, a lot can go wrong when trying to influence the product roadmap. When tensions run high, PMMs might risk their most important relationship by: Not providing Sufficient Quantitative and Qualitative data. Most PMs are data-informed and driven. Insufficient quantitative and q......Read More

1259 Views

Did you ever consider attributing publicly damaging negative reviews a somewhat higher weight, within any kind of equation that connects user feedback/requests with product roadmap decisions?

Swaroop Sham

Wiz Group Product Marketing Manager - (CIAM / API Products) • April 30

For the definition of reviews, I will consider analyst product evaluations also as reviews. It is also important to know that not all public reviews have the same weight. From my own experience, well articulated, attributed - negative feedback can have the right impact on product roadmap decis......Read More

782 Views

What are some ways you can influence the roadmap as a product marketer when working with a strong-willed and difficult to work with product manager?

Swaroop Sham

Wiz Group Product Marketing Manager - (CIAM / API Products) • April 30

First of all, most well-heeled product managers tend to be strongly opinionated but open to reasoning and change. The PM-PMM relationship is one of the most critical relationships for product people, and the success of the relationship has a direct impact on your success. Here are some methods i ......Read More

626 Views

How do you help product management understand the value of product marketing (beyond just "helping us launch things")?

Swaroop Sham

Wiz Group Product Marketing Manager - (CIAM / API Products) • April 30

Yes, launches are a big element of the PM-PMM equation, but this relationship is much more than helping us launch things. Done right, Product Managers and Product Marketers form a strategic team for the product area in an organization. This relationship typically guides the product development, a......Read More

610 Views

How do you deliver sales feedback to the product team to inform the current roadmap and make changes?

Swaroop Sham

Wiz Group Product Marketing Manager - (CIAM / API Products) • April 30

“Develop a number of direct and in-direct forums to pass feedback to the product team”. In the course of my experience, I have seen a combination of the following specifically for roadmap feedback and chatter from the field: Setup Weekly PM-PMM roundtables and 1:1 - Focus on sharing feature......Read More

550 Views

Have you found a good framework to communicate your product roadmap to customers?

Swaroop Sham

Wiz Group Product Marketing Manager - (CIAM / API Products) • April 30

“Repeatedly sell your roadmap internal and externally” Key Elements: Any good roadmap does three things. Set product vision, showcase product features, and set expectations on timeline and capabilities. The product vision sets the directional tone for the product while the product feature goes i......Read More

479 Views

How does your customers' (or the market) willingness to pay influence your product roadmap?

Swaroop Sham

Wiz Group Product Marketing Manager - (CIAM / API Products) • April 30

"Be pragmatic" Yes - sometimes, deals tend to have revenue opportunities linked to them, and the PMM-PM team needs to decide on the trade-offs about making changes to the roadmap that have revenue linked to them. In such situations, it is important to be pragmatic. Some of the questions to think......Read More