Swaroop Sham
Group Product Marketing Manager - (CIAM / API Products), Wiz
Content
Swaroop Sham
Wiz Group Product Marketing Manager - (CIAM / API Products) • April 29
With so much at stake, a lot can go wrong when trying to influence the product roadmap. When tensions run high, PMMs might risk their most important relationship by: Not providing Sufficient Quantitative and Qualitative data. Most PMs are data-informed and driven. Insufficient quantitative and q......Read More
644 Views
Swaroop Sham
Wiz Group Product Marketing Manager - (CIAM / API Products) • April 29
First of all, most well-heeled product managers tend to be strongly opinionated but open to reasoning and change. The PM-PMM relationship is one of the most critical relationships for product people, and the success of the relationship has a direct impact on your success. Here are some methods i ......Read More
610 Views
Swaroop Sham
Wiz Group Product Marketing Manager - (CIAM / API Products) • April 29
Yes, launches are a big element of the PM-PMM equation, but this relationship is much more than helping us launch things. Done right, Product Managers and Product Marketers form a strategic team for the product area in an organization. This relationship typically guides the product development, a......Read More
591 Views
Swaroop Sham
Wiz Group Product Marketing Manager - (CIAM / API Products) • April 29
“Develop a number of direct and in-direct forums to pass feedback to the product team”. In the course of my experience, I have seen a combination of the following specifically for roadmap feedback and chatter from the field: Setup Weekly PM-PMM roundtables and 1:1 - Focus on sharing feature......Read More
472 Views
Swaroop Sham
Wiz Group Product Marketing Manager - (CIAM / API Products) • April 29
For the definition of reviews, I will consider analyst product evaluations also as reviews. It is also important to know that not all public reviews have the same weight. From my own experience, well articulated, attributed - negative feedback can have the right impact on product roadmap decis......Read More
449 Views
Swaroop Sham
Wiz Group Product Marketing Manager - (CIAM / API Products) • April 29
“Repeatedly sell your roadmap internal and externally” Key Elements: Any good roadmap does three things. Set product vision, showcase product features, and set expectations on timeline and capabilities. The product vision sets the directional tone for the product while the product feature goes i......Read More
428 Views
Swaroop Sham
Wiz Group Product Marketing Manager - (CIAM / API Products) • April 29
"Be pragmatic" Yes - sometimes, deals tend to have revenue opportunities linked to them, and the PMM-PM team needs to decide on the trade-offs about making changes to the roadmap that have revenue linked to them. In such situations, it is important to be pragmatic. Some of the questions to think......Read More
396 Views
Credentials & Highlights
Group Product Marketing Manager - (CIAM / API Products) at Wiz
Product Marketing AMA Contributor
Lives In San Jose, California
Knows About Analyst Relationships, Pricing and Packaging, Product Marketing Soft and Hard Skills,......more