AMA: Okta VP, Industries & Platform Product Marketing, Christiana Rattazzi on Developing Your Product Marketing Career
November 2 @ 10:00AM PT
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Dropbox VP, Head of Product Marketing • 4y
A Lead should be able to drive a strategic, cross-functional effort and solve issues without any defined structure. Some things I might look for: Messaging - can indepen...
1986 Views
11 requests
I am actively interviewing for PMM opportunities and in at least 4 out of 5 scenarios hiring managers went ahead with internal candidates. What can I do to improve my interview performance?
An additional complexity in my case is that I need visa sponsorship from the company to take up any role.
Dropbox VP, Head of Product Marketing • 4y
Ah, that's tough. When you're competing with an internal candidate, you're up against someone who has considerable product, market and organizational intel. They won't ta...
1797 Views
7 requests
Dropbox VP, Head of Product Marketing • 4y
Every executive team is different, so I would encourage you to think through the culture (and sometimes - quirks!) of the members of that team as you craft your own appro...
3468 Views
8 requests
Dropbox VP, Head of Product Marketing • 4y
First of all - I don't think you HAVE to become a VP of Marketing from Head of PMM. You can choose to take on bigger PMM roles at bigger companies. That said, I've made ...
1248 Views
5 requests
Dropbox VP, Head of Product Marketing • 4y
I touch on this a little in another question. That said, a Manager should have a solid grasp of major PMM skills alongside leadership abilities. Some attributes I look fo...
859 Views
8 requests
How do you perform extensive competitive product research?
I've been tasked with it but I'm missing the mark. This research is for the CEO and Product/Engineering teams who want to know how our tech stacks up in the market. Do you have any tips?
Dropbox VP, Head of Product Marketing • 4y
The best competitive research I've seen goes beyond the competitor's website, press releases and YouTube videos. They might include competitor customer interviews and tai...
3259 Views
6 requests
Dropbox VP, Head of Product Marketing • 4y
The best IC PMMs I've seen do two things amazingly well: 1. They are masters of positioning - keeping it concise, relevant and void of fluff. They get to the heart of wh...
2598 Views
6 requests
Dropbox VP, Head of Product Marketing • 4y
I love this question, as I've spent time across these related organizations in my career (Product Marketing, Solutions Marketing and Industry Marketing). Typically, Indu...
1892 Views
9 requests
What would you say are the top 3 - 5 areas a Product Marketing Manager should always be focused on that can make the biggest impact at a growing start-up?
Product Marketing can end up being a catch-all in terms of responsibilities.
Dropbox VP, Head of Product Marketing • 4y
Totally agree with this comment. The response varies a little based on the stage of the business and GTM motion (e.g. self-serve vs sales-lead). That said, I think the to...
1293 Views
7 requests
How do you divide the workload between two product marketers covering multiple products?
(context: small company, still establishing product marketing function, no senior marketing leader to guide, lots of room to carve own path, looking for best ways to support success!)
Dropbox VP, Head of Product Marketing • 4y
I think there are a couple ways I'd think about it - and it would depend on what the PM organization looks like and the individual skills of the folks on the PMM team (if...
867 Views
3 requests