AMA: Oracle Group Vice President - Industry Marketing, Jon Rooney on Product Marketing KPI’s
August 23 @ 10:00AM PT
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Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 3y
The short answer is socialize constantly - it's an "always on" function for internal alignment and awareness. Ideally, any PMM KPIs will clearly map to both top-level com...
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Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 3y
For longer sales cycles, the product marketing team should be creating assets and programs that rally stakeholders, enable champions and fend off competitors during Reque...
1799 Views
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What are some of the *worst* KPIs for Product Marketers to commit to achieving?
There are many questions about the best KPIs to track, but none about the worst.
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 3y
Awesome question - I think there are two buckets that make up the "worst" KPIs for PMMs to commit to achieving: KPIs that simply track task completion and KPIs on which P...
567 Views
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Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 3y
As a product marketer, especially as you grow in role and become more senior, measurement of success moves beyond tasks and deliverables to align lock-step with the other...
687 Views
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Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 3y
Product marketing performance should absolutely be measured, and both the outcomes and measurement parameters should be well-understood from the start to avoid a whole lo...
2164 Views
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Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 3y
For new senior PMM hires (like Sr. Director/Director team leads), I think of 30-60-90 plans to follow a basic flow: assess (30 days), design (60 days), run (90 days). D...
12888 Views
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