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Added April 21, 2021 • Published in Adventures In Messaging's
Video: Adventures in Messaging: E08 with Jon Rooney, GVP, Industry Marketing, Oracle
Think of messaging as draft and hypothesis. Something to stress test and poke
holes in. Something to iterate and add rigor to. Not something to just fall in
love with inside the building. 😉 “It's a discipline. It’s not ad hoc. It's not
a fire drill. And so if you build it like a machine, you will get the benefits
of it.” Jon Rooney is a veteran product marketer in enterprise software
(Microsoft, Splunk, New Relic) and the newly minted GVP, Industry Marketing, at
Oracle. In this episode, Jon s...more
Added December 2, 2020 • Published in The Product Marketing Experts's
Podcast: Solutions Marketing with Jon Rooney, SVP Product & Solutions Marketing at New Relic
Solutions Marketing with Jon Rooney, SVP Product & Solutions Marketing at New Relic
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Added February 15, 2020 • Published in AMA's
AMA: New Relic Former SVP, Product and Solutions Marketing, Jon Rooney on Messaging
New Relic Former SVP, Product and Solutions Marketing, Jon Rooney
on Messaging
Group Vice President, Industry Marketing
Oracle
Group Vice President, Industry Marketing at Oracle
Selling to developers can be difficult, often because they have a ton of say
over the decision but not explicitly the budget, but marketing to developers is
simpler than people think. Quickly and concretely explain what your product does
and how it works/fits in with other stacks (as much as deve...more
Group Vice President, Industry Marketing at Oracle
Everyone having a natural gift for messaging is an amazing coincidence, indeed
:) Per "ways of testing question", the best approach is backing your messaging
with methodical research that shows validation by customers, prospects and
industry analysts/influencers. You still need to do your homewor...more
Added February 9, 2020
Sharebird Answers: Jon Rooney, Group Vice President, Industry Marketing, Oracle
Sharebird Answers:
Group Vice President, Industry Marketing
OracleGroup Vice President, Industry Marketing at Oracle
The early work Twilio did to quickly convey what the service did and who it's
for then get developers to dig into the product and have an a-ha moment with a
couple of lines of code was pretty great. All of it tic and tied back to the
brand and voice of the company, which had a sort of open source...more
Group Vice President, Industry Marketing at Oracle
I firmly believe that Product Marketing should report into the Marketing org for
one central reason: PMM is a communications-driven role requiring the ability to
effectively craft and convey messages across all mediums. While we need to have
a strong understanding of our customers, what problems ...more