Jon Rooney

Jon Rooney

Group Vice President, Industry Marketing, Oracle
Product marketing leader with marketing strategy, product management and client services experience at the world's largest software company, the world's largest consulting firm, hyper-growth techno...more

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Jon Rooney
Group Vice President, Industry Marketing
Certainly Sharebird, which is always good for a wander around Q&A's and other content. There are a few podcasts I really like, like Product Marketing Insider, the Product Marketing Experts and Product Marketing Life. There's some good stuff in Forrester's Sirius Decisions about Industry Marketing...more
Jon Rooney
Group Vice President, Industry Marketing
Metrics around awareness and demand in a given industry. For awareness, web traffic and enagement, press coverage and customer reference stories are key. If there are industry associations and trade publications, there are no shortage of lists and awards that tend to lay out the landscape. If you...more
Jon Rooney
Group Vice President, Industry Marketing
Once there's not only product market fit (which almost all companies prematurely declare victory around - sorry but it's totally true) but also determination and commitment that a given industry or industies are the decided way to GTM. If products are horizontal and sales teams are horizontal the...more
Jon Rooney
Group Vice President, Industry Marketing
Generally, I'd say two things: 1) having enough familiarity and understanding of an industry to know how to craft a message that lands with a given audience and avoid missing the mark by either being vaguely horizontal or not speaking an industry's language. Every industry has their own tone, lex...more
Jon Rooney
Group Vice President, Industry Marketing
In my experience - product marketers should continue to own all core PMM elements like product/solution-level messaging & positioning, enablement, AR, launch management and competitive intelligence. Industry marketing needs to deliver a great customer-focused message that sits above product/solut...more
Jon Rooney
Group Vice President, Industry Marketing
It depends on what the charter of the industry marketing team is at your company, but in my case I came up as a product marketer and went on to build and lead product marketing teams, which is a pretty good proxy for industry marketing. The traits are all fundamentally the same, starting with the...more
Jon Rooney
Group Vice President, Industry Marketing
It's a bit of a white whale in a lot of organizations, but ideally you want to measure not just consumption or certification rates, but the percentage of closed/won opportunties in which the account team directly applied a specific enablement program or content. If the assumption is that sales pe...more
Jon Rooney
Group Vice President, Industry Marketing
Formally, sales and sales ops should be setting revenue targets and the associated pipeline coverage targets needed to drive marketing strategy. At least for enterprise software companies with direct, quota-carrying sales organizations, compensation structure drives the ship so you wouldn't want ...more
Jon Rooney
Group Vice President, Industry Marketing
I imagine any company would be open to hiring people for PMM roles with this range of experiences. There are multiple paths to product marketing and all of these functions cover part of the responsibility of the role. PMMs are, at least in my experience in enterprise software, a true hub role - w...more
sharebird
Video: Adventures in Messaging: E08 with Jon Rooney, GVP, Industry Marketing, Oracle
Credentials & Highlights
Group Vice President, Industry Marketing at Oracle
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, CA