Content
Box Vice President Product Marketing
Summary
In this playbook, you will hear how a structured, disciplined approach to messaging can power a successful launch. In a previous role, where my team was responsible for launching a critical new product, we had to find out how to position the new product amidst expectations and biases around adjac...Read More
Unity Templates Included
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 3y
For new senior PMM hires (like Sr. Director/Director team leads), I think of 30-60-90 plans to follow a basic flow: assess (30 days), design (60 days), run (90 days). D...
12888 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
If you're landing 1st round interviews, that means your LinkedIn profile/resume looks good and covers the experience/skills/work experience needed for your targeted roles...
4027 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
The best way to balance research, content and GTM needs is to make sure you're not pursuing any area (research and content, in particular) for it's own sake - it's someti...
4027 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
If someone has at least some work experience, the most important questions I ask are along the lines of "tell me about your previous/current company - what do they do? Wh...
3733 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
The most common mistake I've seen from product marketers during job interviews is mistaking information for messaging. Especially for more senior roles, your main job as ...
3461 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
If you're pivoting from another function into product marketing, map out tasks or responsibilities that you've done in your current and recent roles directly to a PMM's c...
2551 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 6y
Some years ago, I was running a PMM team at Splunk when we introduced a new product that was a persona-driven solution for IT built on top of the core platform - it even ...
2471 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 6y
When I was at New Relic, the PMM team was organized by buying center/persona with a platform team that worked on foundational capabilities and use cases. Rolling out new ...
2275 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 6y
Selling to developers can be difficult, often because they have a ton of say over the decision but not explicitly the budget, but marketing to developers is simpler than ...
2270 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 6y
The early work Twilio did to quickly convey what the service did and who it's for then get developers to dig into the product and have an a-ha moment with a couple of lin...
2235 Views
Credentials & Highlights
Vice President Product Marketing at Box
Formerly Splunk, New Relic, Microsoft, Unity, Oracle
Product Marketing AMA Contributor
Top 10 Product Marketing Contributor
Lives In San Francisco, CA
Knows About Industry Product Marketing, Vertical Product Marketing, Messaging, Product Marketing ...more
Work At Box
Senior Product Marketing Manager, Developer Platform
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