AMA: Orkes Head of Marketing, Amit Bhojraj on Developer Product Marketing
February 5 @ 10:00AM PT
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Orkes Head of Marketing • 1y
Developer product marketing does not change once you start targeting enterprise buyers. In my view, you "bolt -on" the enterprise motion on top of your DevRel motions. Pr...
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Orkes Head of Marketing • 1y
Email is the best option. If you have a developer community on Slack, messaging directly in the community could also work. We limit our emails to one monthly message focu...
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Orkes Head of Marketing • 1y
You don't market to them as buyers—it is as simple as that. Instead, focus on content Developers care about, primarily middle-of-funnel blogs and documents. For your buye...
1273 Views
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Orkes Head of Marketing • 1y
Content is king in the world of Developer Marketing. However, the content you create should be content developers will enjoy reading, so you need developers on your team ...
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