Jeremy Moskowitz

AMA: Outreach Platform & Solutions Marketing Director, Jeremy Moskowitz on Messaging

October 16 @ 10:00AM PST
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We will email you Jeremy's answers to these questions after the event in case you can't make it.
How do you get alignment across the org in the story and messaging?
How has AI impacted developer marketing messaging? What new messaging techniques can PMMs adopt to be more effective because of AI?
Whats your advice for rolling out a messaging/positioning shift to the business?
What is a good way to organize internal messaging docs for a product with many vertical use cases?
How do you store and manage your messaging for other Marketing team to use?
How do you pitch and approve messaging with internal senior stakeholders? What are the best tactics you've previously used?
Messaging can be highly subjective. Therefore what are your best tactics to align the mindsets of different stakeholders (ie positioning) and then approve messaging? Especially when stakeholders usually agree in principle to positioning, but then disagree when final messaging and creative assets are made.
How to test messaging properly and convince leaders to change messaging that is not resonating?
Sometimes leaders fall in love with a phrase they've heard and it's hard to get them to use the agreed upon messaging. What proof points can you share that messaging resonates or not?
Do you focus your messaging on capabilities or benefits and why?
How do you ensure that your messaging framework gets implemented company-wide?
How can smaller companies discover what messaging/narrative really resonates?
How do you decide between the core vs. the non core offerings when doing messaging?
Do you think SaaS companies should prioritize specific value propositions over high-level messaging, and if so, how can large, multifaceted companies achieve that level of clarity?
The brilliant PMM consultant Anthony Pierri often posts on LinkedIn about how SaaS companies tend to default to vague, high-level messaging, especially on places like their home pages. So much so, that sometimes you can read a company's home page and still not know what they do. His recommendation is for startups to be extremely specific about what they actually do... not what the high level outcomes (like ROI or revenue) are. Do you share that perspective? If yes, how can big companies who do MANY different things get specific like that?
What is the most popular trend in product marketing that has helped you succeed?
I'd like to know what most recent way of doing business, dealing with people, developing and innovating ideas has been the most helpful to you and your career in the last 5 years? (i.e Leveraging AI, Collaboration, PMM tools etc.)
How do you outline your positioning and messaging targeting different stakeholders, specially keeping a balance between leadership and copywriting team?
As someone new to product marketing, and thinking of seriously recruiting at my own company's product marketing team (I'm currently in customer success, have an MBA in marketing), do you think taking Product Marketing online courses are beneficial?
What's an example of a company that you think does product marketing really well?
Do you have any top tips for layering and reviewing your messaging?
How has market research and testing of messaging changed given AI?
How do you categorize your messaging, and what format do you apply for each category? Say release notes, feedback requests, beta testers requests
What are the specific tools and frameworks you use to create positioning and messaging?