AMA: Outreach Platform & Solutions Marketing Director, Jeremy Moskowitz on Messaging
October 16 @ 10:00AM PT
View AMA Answers
👋 Jeremy Moskowitz
Hi all, my name is Jeremy Moskowitz. 👋
💼 Job: Director of Platform & Solutions Marketing, Outreach
Previously: Linkedin, Apollo
Topics/Problems: Product Marketing, Solution Marketing, Messaging, GTM, Post-Sales
📍 Location: Livermore, CA
🍦 Favorite ice cream flavor: Dulce de Leche
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
If your executives and cross-functional stakeholders can see their fingerprints on the narrative and messaging as it develops, they will be more likely to endorse and ado...
2921 Views
1 request
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
Work closely with the Sales team, particularly Moneyball Reps, Turnaround reps and Sales Managers, getting these stakeholders on board makes it easy to drive adoption acr...
1951 Views
1 request
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
I focus on use cases, the jobs that buyers/users of my platform execute daily, and highlight the product feature that removes barriers preventing them from achieving thei...
1772 Views
2 requests
Do you think SaaS companies should prioritize specific value propositions over high-level messaging, and if so, how can large, multifaceted companies achieve that level of clarity?
The brilliant PMM consultant Anthony Pierri often posts on LinkedIn about how SaaS companies tend to default to vague, high-level messaging, especially on places like their home pages. So much so, that sometimes you can read a company's home page and still not know what they do. His recommendation is for startups to be extremely specific about what they actually do... not what the high level outcomes (like ROI or revenue) are. Do you share that perspective? If yes, how can big companies who do MANY different things get specific like that?
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
Generally, I agree with Anthony that if SAAS companies are looking to differentiate, a specific, clear value proposition is the way to go - but there are some caveats to ...
2464 Views
1 request
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
I am a massive fan of what the team at Sprig is doing; they articulate a specific point of view and use clear, simple language to position technical features as the solut...
3698 Views
2 requests
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
I am so glad you asked! I have a few rules I live by when it comes to messaging reviews:Read it out loud: This trick is essential for PMMs of all levels, regardless of yo...
2058 Views
1 request