👋 Jeremy Moskowitz
Hi all, my name is Jeremy Moskowitz. 👋
💼 Job: Director of Platform & Solutions Marketing, Outreach
Previously: Linkedin, Apollo
Topics/Problems: Product Marketing, Solution Marketing, Messaging, GTM, Post-Sales
📍 Location: Livermore, CA
🍦 Favorite ice cream flavor: Dulce de Leche
Content
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
Platform Marketing is an extension of traditional product marketing. Instead of owning a single product or capability, Platform Marketers are responsible for bringing co...
13551 Views
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
I am a massive fan of what the team at Sprig is doing; they articulate a specific point of view and use clear, simple language to position technical features as the solut...
3698 Views
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 6mo
Enterprise PMMs can create the most lift by having “Art of the possible” conversations with Enterprise customers, providing custom deal support, and up-leveling messaging...
2933 Views
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
If your executives and cross-functional stakeholders can see their fingerprints on the narrative and messaging as it develops, they will be more likely to endorse and ado...
2921 Views
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
Generally, I agree with Anthony that if SAAS companies are looking to differentiate, a specific, clear value proposition is the way to go - but there are some caveats to ...
2464 Views
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
In my opinion, all Product Marketers are Solution Marketers, whether or not they specifically have the word “Solution” in their title. PMMs don’t call it a day and head h...
2339 Views
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
I am so glad you asked! I have a few rules I live by when it comes to messaging reviews:Read it out loud: This trick is essential for PMMs of all levels, regardless of yo...
2058 Views
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
Work closely with the Sales team, particularly Moneyball Reps, Turnaround reps and Sales Managers, getting these stakeholders on board makes it easy to drive adoption acr...
1951 Views
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
I focus on use cases, the jobs that buyers/users of my platform execute daily, and highlight the product feature that removes barriers preventing them from achieving thei...
1772 Views
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
Core platform messaging is an input to solution messaging; it may not be in the headline, but it’s definitely in the sub-bullets. Solution messaging focuses on personas ...
1420 Views
Credentials & Highlights
Vice President, Segment Marketing at MURAL
Formerly LinkedIn
Top Product Marketing Mentor List
Lives In San Francisco, CA
Knows About Messaging, Product Launches, Go-To-Market Strategy, Product Marketing Career Path, Pa...more