AMA: Outreach Platform & Solutions Marketing Director, Jeremy Moskowitz on Platform and Solutions Product Marketing
July 11 @ 9:00AM PT
View AMA Answers
👋 Jeremy Moskowitz
Hi all, my name is Jeremy Moskowitz. 👋
💼 Job: Director of Platform & Solutions Marketing, Outreach
Previously: Linkedin, Apollo
Topics/Problems: Product Marketing, Solution Marketing, Messaging, GTM, Post-Sales
📍 Location: Livermore, CA
🍦 Favorite ice cream flavor: Dulce de Leche
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
Platform Marketing is an extension of traditional product marketing. Instead of owning a single product or capability, Platform Marketers are responsible for bringing co...
13551 Views
7 requests
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
Quantitative validation comes from marketing metrics, and sales metrics indicate where to look to get qualitative validation. I start my day looking at Marketing dashboar...
982 Views
4 requests
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
Work closely with a handful of reps with an early adopter mentality and highlight their wins so the team has reason to believe in selling something new. A common misconc...
1127 Views
4 requests
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
Core platform messaging is an input to solution messaging; it may not be in the headline, but it’s definitely in the sub-bullets. Solution messaging focuses on personas ...
1420 Views
3 requests
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
I sit on the Product & Solutions Marketing team, which is part of our Core Marketing Organization alongside PR, Customer Marketing, Demand Generation, Digital Marketi...
538 Views
3 requests
How do you handle the tradeoff between addressing many needs for one vertical vs. addressing 1-2 needs for multiple verticals?
We are a B2B company with a horizontal platform considering vertical expansion, and trying to decide which new verticals to enter.
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
The choice is a spectrum, not a binary. As PMMs, we all know that the textbook answer is that if you are an early-stage company, the quickest path to product-market fit i...
883 Views
5 requests
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
Find ways to connect product marketing output to metrics that matter to the business and shamelessly self-promote when product marketing influences those metrics, even if...
479 Views
4 requests
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
In my opinion, all Product Marketers are Solution Marketers, whether or not they specifically have the word “Solution” in their title. PMMs don’t call it a day and head h...
2339 Views
5 requests
How does your platform and solutions PMMs collaborate with product-focused PMMs?
I'm the first product marketer focused on a specific industry across our entire platform while the majority of the team is focused on specific product(s) and/or sales segment.
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
As a Director of Platform and Solution Marketing, my role is to be an expert in the jobs that are to be done for the different personas that buy or use Outreach and work ...
622 Views
2 requests
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
The unsexy answer is that it just takes time. I've done the product-to-platform transition multiple times, and it's very challenging. The biggest challenge is upskilling...
892 Views
3 requests
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
Embrace storytelling and focus on use cases and personas rather than brand, features, or capabilities. Going from product to platform is hard. I’ve done it multiple times...
634 Views
4 requests