AMA: Panorama Education Head of Product Marketing, Jeffrey Vocell on Product Marketing KPI's

First, you have to ensure you have alignment on what KPIs you are driving towards, and how you're tracking them. This starts with alignment conversations across marketing...

Product marketing can collaborate with almost any teams to drive KPIs, so it's important to prioritize based on overall company goals and objectives first and foremost. T...

To calculate KPIs, I leverage a mix of quantitative and qualitative data sourced from multiple channels. For product launch success, metrics like adoption rates, feature ...

There's a lot of metrics you can track and help drive from Product Marketing, but the most important starting point is ensuring you have alignment with leadership and you...

First, I think any KPI that's connected to organizational goals no matter how small or large is important. There's so much value in aligning cross-functionally and pursui...

I think it depends on the organization, and skillset of any existing PMMs (and the PMM leader) on the team today but generally speaking - for a PMM I prioritize strategic...

There's plenty of ways Product Marketing can be at the heart of cross-sell/upsell campaigns. A lot of it ties into core product marketing skillsets and responsibilities -...