AMA: Paycor Senior Director, Customer and Product Marketing, Gina Leranth on Customer Marketing
January 31 @ 9:00AM PT
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Paycor Senior Director, Customer and Product Marketing • 3y
When building a customer marketing team one of the most critical characteristics I consider is that the individual is truly customer-centric and committed to improving up...
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Paycor Senior Director, Customer and Product Marketing • 3y
I first gained interest and experience in customer marketing through customer-focused and customer-exclusive events. Events that are designed specifically to bring custom...
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Paycor Senior Director, Customer and Product Marketing • 3y
When first establishing customer marketing at an organization it is key to prioritize the design of the role and establish expected outcomes and goals based on the needs ...
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What metrics do customer marketing teams look at to define success?
Which do you find to be the most important?
Paycor Senior Director, Customer and Product Marketing • 3y
Customer Marketing teams should align their success metrics to the broader organizational goals and objectives. Some sample metrics of success include: Upsell or Cross-S...
1871 Views
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Paycor Senior Director, Customer and Product Marketing • 3y
One common mistake that people make when establishing a customer marketing function is failing to be driven by customer insights. Organizations investing in customer mark...
1778 Views
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