Content
Paycor Senior Director, Customer and Product Marketing • 3y
When first establishing customer marketing at an organization it is key to prioritize the design of the role and establish expected outcomes and goals based on the needs ...
1874 Views
Paycor Senior Director, Customer and Product Marketing • 3y
Customer Marketing teams should align their success metrics to the broader organizational goals and objectives. Some sample metrics of success include: Upsell or Cross-S...
1871 Views
Paycor Senior Director, Customer and Product Marketing • 3y
When building a customer marketing team one of the most critical characteristics I consider is that the individual is truly customer-centric and committed to improving up...
1835 Views
Paycor Senior Director, Customer and Product Marketing • 3y
I first gained interest and experience in customer marketing through customer-focused and customer-exclusive events. Events that are designed specifically to bring custom...
1795 Views
Paycor Senior Director, Customer and Product Marketing • 3y
One common mistake that people make when establishing a customer marketing function is failing to be driven by customer insights. Organizations investing in customer mark...
1778 Views
Credentials & Highlights
Senior Director, Customer and Product Marketing at Paycor
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Knows About Scaling Product Marketing, Analyst Relationships, Go-To-Market Strategy, Release Mark...more