Gina Leranth

Senior Director, Customer and Product Marketing, Paycor

Content

What's your framework to prioritizing needs/deliverables when you're the first customer marketer at a company establishing the function?

Gina Leranth

Paycor Senior Director, Customer and Product Marketing • January 31

When first establishing customer marketing at an organization it is key to prioritize the design of the role and establish expected outcomes and goals based on the needs of the business. For example, a new business with few customers and focused on net-new growth would benefit greatly from identi......Read More

1073 Views

What metrics do customer marketing teams look at to define success?

Gina Leranth

Paycor Senior Director, Customer and Product Marketing • January 31

Customer Marketing teams should align their success metrics to the broader organizational goals and objectives. Some sample metrics of success include: * Upsell or Cross-Sell Revenue Growth * Overall organization retention * Product adoption and utilization * Customer Engagement Score modeli......Read More

1061 Views

What are the key traits you look for in hiring customer marketing team members?

Gina Leranth

Paycor Senior Director, Customer and Product Marketing • January 31

When building a customer marketing team one of the most critical characteristics I consider is that the individual is truly customer-centric and committed to improving upon and delivering a strong customer experience. Customer marketing requires many skills and talents similar to other marketing ......Read More

1026 Views

What are common mistakes people make when establishing customer marketing inside of a company?

Gina Leranth

Paycor Senior Director, Customer and Product Marketing • January 31

One common mistake that people make when establishing a customer marketing function is failing to be driven by customer insights. Organizations investing in customer marketing for the first time likely recognize a need for the function, and each internal team has its own perspective on the value ......Read More

1025 Views

How did you start your break into customer marketing?

Gina Leranth

Paycor Senior Director, Customer and Product Marketing • January 31

I first gained interest and experience in customer marketing through customer-focused and customer-exclusive events. Events that are designed specifically to bring customers together to form a sense of community and enable customers to become power users of your product bring you immediately clos......Read More

1024 Views

Credentials & Highlights

Senior Director, Customer and Product Marketing at Paycor