AMA: PayFit Former Global Director, Product Marketing, Yannick Kpodar on Pricing for Growth and Profitability

A few key learnings: Involve your cross-functional partners as early as possible. The worst thing you can do is come up with a new strategy, but Sales or Account Manager...

Pre-launch:You won't always know if you have the right pricing from the beginning. You're always going to have some elements that need to be validated. Your best bet is t...

In-house will usually be a great learning experience. You can run this project if you operate as a unit and work with your cross-functional partners. Consultants can add ...

Get them involved as quickly as possible. I run a monthly win/loss meeting with my Sales team to understand why we win and why we lose. Based on this information, there's...

The most challenging piece here is that you're flying with little internal data. You're operating based on assumptions. You can create pretty business plans with ideas o...

Customer willingness to pay is crucial. You can create a product, but if it's not seen as a must-have for your customer, they won't purchase. Focus on building a product ...

There are multiple turning points when you should think about reviewing or changing pricing; You're losing too many deals to the competition Constant feedback from your ...

This is a tough one. Each market will need to have a tailored approach but don't make it more complicated than it needs to be. At PayFit, we have similar pricing and pack...

Step 1: Get access to biz ops data to understand business performance (clients per pricing plan, discounting per pricing plan, size of the company per pricing plan) Step...

You'll see different scenarios in different companies based on industry, size, skills, or company history. At PayFit, Product Marketing owns the topic, but we work very c...