Yannick Kpodar

Yannick Kpodar

Chief Marketing Officer, Dalenys & Xpollens Payment Solutions, Natixis

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Yannick Kpodar
Chief Marketing Officer, Dalenys & Xpollens Payment Solutions
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Yannick Kpodar
Chief Marketing Officer, Dalenys & Xpollens Payment Solutions
Yannick Kpodar
Chief Marketing Officer, Dalenys & Xpollens Payment Solutions
In-house will usually be a great learning experience. You can run this project if you operate as a unit and work with your cross-functional partners. Consultants can add a ton of value, but they come at a steep cost. We decided that we could do it on our own, and we were right :) But I recommen...more
Yannick Kpodar
Chief Marketing Officer, Dalenys & Xpollens Payment Solutions
This is a tough one. Each market will need to have a tailored approach but don't make it more complicated than it needs to be. At PayFit, we have similar pricing and packaging structure across all our countries, but the actual numbers will differ based on local dynamics. We also include some se...more
Yannick Kpodar
Chief Marketing Officer, Dalenys & Xpollens Payment Solutions
Pre-launch: You won't always know if you have the right pricing from the beginning. You're always going to have some elements that need to be validated. Your best bet is to always speak to sales, speak to customer success, and speak to customers before making a call. You should also have a look a...more
Yannick Kpodar
Chief Marketing Officer, Dalenys & Xpollens Payment Solutions
* Step 1: Get access to biz ops data to understand business performance (clients per pricing plan, discounting per pricing plan, size of the company per pricing plan) * Step 2: Analyze the business opportunity to build a business case for a new product or pricing launch. * Ste...more
Yannick Kpodar
Chief Marketing Officer, Dalenys & Xpollens Payment Solutions
You'll see different scenarios in different companies based on industry, size, skills, or company history. At PayFit, Product Marketing owns the topic, but we work very closely with product and biz ops. Product Marketing owns the project, but it's typically a cross-functional decision in the end....more
Yannick Kpodar
Chief Marketing Officer, Dalenys & Xpollens Payment Solutions
Customer willingness to pay is crucial. You can create a product, but if it's not seen as a must-have for your customer, they won't purchase. Focus on building a product that meets a real need, which is core to a business' toolbox. An easy way of prioritizing new feature development is to ask you...more
Yannick Kpodar
Chief Marketing Officer, Dalenys & Xpollens Payment Solutions
Get them involved as quickly as possible. I run a monthly win/loss meeting with my Sales team to understand why we win and why we lose. Based on this information, there's usually tons of info to guide you in improving your pricing and packaging. Are you seeing more deals won from a specific ver...more
Yannick Kpodar
Chief Marketing Officer, Dalenys & Xpollens Payment Solutions
The most challenging piece here is that you're flying with little internal data. You're operating based on assumptions. You can create pretty business plans with ideas of traffic, lead, and demo conversions but you're only in the game once you get your first sale. From there you can learn more in...more
Credentials & Highlights
Chief Marketing Officer, Dalenys & Xpollens Payment Solutions at Natixis
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Paris
Knows About Influencing the Product Roadmap, Growth Product Marketing, Go-To-Market Strategy, Pro...more