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Yannick Kpodar

Global Director, Product Marketing, PayFit
Yannick Kpodar
Global Director, Product Marketing, PayFit
Added January 8, 2021Published in Getting to Market's

Podcast: Episode #12: Yannick Kpodar, Global Director of Product Marketing at Payfit

Episode #12: Yannick Kpodar, Global Director of Product Marketing at Payfit
Episode #12: Yannick Kpodar, Global Director of Product Marketing at Payfit
Episode #12: Yannick Kpodar, Global Director of Product Marketing at Payfit
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Podcast: Pricing for Growth and Profitability with Yannick Kpodar, Global Director, Product Marketing at PayFit

Pricing for Growth and Profitability with Yannick Kpodar, Global Director, Product Marketing at PayFit
Pricing for Growth and Profitability with Yannick Kpodar, Global Director, Product Marketing at PayFit
Pricing for Growth and Profitability with Yannick Kpodar, Global Director, Product Marketing at PayFit
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Added August 18, 2020Published in AMA's

AMA: PayFit Global Director, Product Marketing, Yannick Kpodar on Pricing for Growth and Profitability

PayFit Global Director, Product Marketing, Yannick Kpodar

on Pricing for Growth and Profitability

Global Director, Product Marketing
PayFit
Global Director, Product Marketing at PayFit
A few key learnings: 1. Involve your cross-functional partners as early as possible. The worst thing you can do is come up with a new strategy, but Sales or Account Managers don't believe it. They will usually end up not selling it or using it as a discounting lever. 2. Make s...more
Global Director, Product Marketing at PayFit
* Step 1: Get access to biz ops data to understand business performance (clients per pricing plan, discounting per pricing plan, size of the company per pricing plan) * Step 2: Analyze the business opportunity to build a business case for a new product or pricing launch. * Ste...more