AMA: Payrix Former VP of Product Marketing, Charlene Wang on Establishing Product Marketing
June 6 @ 10:00AM PT
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fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 2y
I like to start by defining what is Product Marketing, what we care about, and why it matters. What is Product Marketing?Product Marketing lives and breathes everything s...
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fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 2y
Every marketing team operates differently, so the answer depends on the organization. In general, Product Marketers own the core positioning of the company & products...
1566 Views
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fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 2y
There are a handful of key measures that I care about as a Product Marketing leader. To prioritize the top 3, I would look at messaging adoption, win rates, and number of...
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How do you manage the transition from being the sole person responsible for product marketing activities to now having someone else who can share the burden?
One of the biggest changes when managing people and a team is handing off the responsibility to others. This is tough to do when you're so used to handling everything yourself. Any tips or suggestions on how to best make that transition?
fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 2y
Delegating is extremely important as you grow! It can feel unnatural when you’re getting started, so here are some tips if you’re doing it for the first time:Scope for th...
479 Views
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fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 2y
My current group has almost a thousand people, so I’ll let someone else chime in on specifics for a smaller organization. In general, the first thing I do in any new orga...
869 Views
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fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 2y
Product Marketing is a highly cross-functional team that sits at the intersection of all customer-facing and product teams, which can be exciting and create a lot of chal...
543 Views
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How do you measure the contribution of Product Marketing to the growth result?
Oftentimes, PMM does not directly execute the campaign but rather provides a foundation or collaterals for sales and marketing to use. How do we calculate our percentage of contribution to the final results?
fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 2y
Product Marketing and Growth perform different roles in a marketing team and need to be measured in different ways. Whereas Growth is often easier to quantify, concrete m...
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