AMA: Payrix VP of Product Marketing, Charlene Wang on Competitive Market Research

Across multiple product marketing organizations, I’ve used a combination of competitive intelligence tools, win/loss interview and analysis tools, tools to collect expert...

There are a few good ways to get relatively unbiased feedback from new customers. The first is to pull a list of recently onboarded customers – these are customers who ar...

Effectively communicating market research findings across the organization is critical to the success of any Product Marketing team. Here are some tips to do this well:Un...

To gain buy-in for a Voice of the Customer (VOC) program, you need to first convince stakeholders of the value of the program. I like to start with a simple proof of conc...

Product Marketing plays a pivotal role in market research, bridging the gap between product development and the market's needs and desires. The specific role that PMM pla...