AMA: Pendo Senior Director of Product Marketing, Marcus Andrews on Product Marketing Soft and Hard Skills

Here are the biggest 2 - communication and teamwork. PMMs are one of the most cross functional roles in marketing / most companies. You have to be able to bring teams to...

It certainly depends but I'd say it's more important to have the right soft skills. Specifically for product marketing teams. What PMMs do can really vary company to comp...

The big one is thinking they are smarter or better equiped to make roadmap decsions than the product team. Don't do that. Don't make it your crusade to get something on t...

This is my version of the "T-Shaped marketer". It's how I coach PMMs to develop their skills. https://docs.google.com/presentation/d/1NhRmE4pf96M--bih_MSoT-7YpKW3p51i9_-...

Not sure if these are "technical skills" Product Marketing isn't a technical job, it's a communications job. But the three biggest hard skills that will help you succeed ...

I think to be a great PMM leader, it's really important to have done the work. So to have owned massive product lauches, designed narratives, led sales trainings, etc. PM...