AMA: Pendo Sr. Director of Product Marketing, Marcus Andrews on Messaging
August 15 @ 9:00AM PT
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Conveyor Head of Marketing • 1y
There is less written about marketing a platform or suite of products vs individual products so I'll start there. There are two things I think work really well when marke...
2511 Views
4 requests
Conveyor Head of Marketing • 1y
I think to cover all these areas you need some sort of macro story, that then makes it easier for all these parts of marketing to stay consistent, and connected, but also...
1740 Views
3 requests
Conveyor Head of Marketing • 1y
I don't really run structured tests to test messaging very often, but I'm constantly trying to understand if our messaging is working. Here are a few things I'm always do...
2423 Views
4 requests
Conveyor Head of Marketing • 1y
There is a big difference between translation and localization. I'm a pretty good copy writer and storyteller, as an American. Translate my narratives into Spanish, or Ge...
1802 Views
2 requests
Conveyor Head of Marketing • 1y
If you have something that is truly differentiating, you need to build a case for why that thing is so critical to the success of your buyer. And then build that into eve...
1232 Views
2 requests
Conveyor Head of Marketing • 1y
Just start working on it! There are so many opportunities to do this, worse case no one notices best case you start to get pulled into really strategic conversations. A g...
1242 Views
3 requests
When do you consider revisiting messaging hierarchy for products?
When has a product changed so much that it needs a new message house? What considerations are needed when a product has been re-branded?
Conveyor Head of Marketing • 1y
A few thoughts. It's best to be in front of this challenge then behind it. If you are the PMM for a product, and you are waiting till the product as outgrown the messagin...
1339 Views
4 requests
Considering different buyer personas, how do you choose the right delivery channels to ensure clear, targeted messaging while avoiding overcomplication or message inconsistency?
In marketing and sales, it's important to tailor messaging to resonate with different customer segments. This often involves using a variety of communication channels, but it's crucial to find the right balance. Using too many channels can be overwhelming for customers, while too few might limit your reach or dilute the message.
Conveyor Head of Marketing • 1y
This best way I've seen to do this is to use product usage data to Guide you. This is easy at Pendo using Pendo. We are able to target messaging to just users of specific...
1215 Views
3 requests
Conveyor Head of Marketing • 1y
I always try to keep in mind that is very inexpensive to tweak your story or messaging. It's a whole lot more expensive to change a product or sales motion. So if you're ...
1964 Views
3 requests
What daily exercises can I do to master narrative design, storytelling & messaging?
I'm a product marketer looking to build my marketing consultancy and want to offer PMM services to startups. I want to ensure I have the right frameworks and skills to offer these services to startup founders seeking product-market-fit.
Conveyor Head of Marketing • 1y
I'll give you two things you can do here. Write about Narrative Design or your version of the framework and publish it. I do this on Linkedin. Find examples, ask question...
1968 Views
1 request