Susan "Spark" Park

AMA: Pinterest Director of PMM, International, Susan "Spark" Park on Product Marketing Goals

March 4 @ 10:00AM PST
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We will email you Susan "Spark"'s answers to these questions after the event in case you can't make it.
Should PMM be fully responsible for adoption? What's a good framework for shared adoption goals with sales and/or product?
How do you evaluate the impact of product marketing campaigns on customer adoption and retention rates? What metrics do you use to measure this impact?