AMA: Pinterest Director of PMM, International, Susan "Spark" Park on Product Marketing Goals

Product Management should own the adoption number, because it's indicative of their ability to build a successful product. Product Marketing is an accelerant function, an...

Product marketing is an accelerant function. If you drive a change in the behaviours like additional programs, marketing, activation work, measure the uplift of either.Ev...

Retention. Always retention of the product when it's new. If you're not retaining people, you have a leaky funnel and your product is not ready to be widely distributed...

Revenue.So many teams touch revenue. It's the hardest to distribute credit to, and most companies follow a last touch/last click method or multiple teams take credit for ...

Retention would always be the top of my list to monitor around a launch. This simple view of whether or not customers are sticking around will tell you more about the suc...

The Product Marketers' KPIs should roll-up into metrics that will change a business. Those are generally are in two buckets: Customers and Revenue.If these KPIs are not ...

I think adoption of the product ultimately is a Product Management owned goal. I actually believe most goals are owned by the Product Management team. It's up to the Pr...

Start with the why. Why isn't this organization data-driven? Unpack the history, and why certain things are important and how they drive the outputs that the business v...