Pinterest VP, Product Marketing & Product Operations, Julie Towns on Product Marketing Skills

Julie Towns

VP, Product Marketing & Product Operations

Pinterest

Lead Ads Product Marketing Manager, Programmatic Supply & Inventory

I will work to see how I can accomplish this at my current company, but there are limited slots and I may need to go elsewhere. I know PMM is different at different companies, but it's helpful to hear what you look for

There is often a huge emphasis on analytical skills, instead of brand marketing skills, when it comes to product marketing job descriptions.

I find that interviewers very often focus on the hard skills, but I think it’s the soft skills that can make/break a candidate. I usually try to highlight my soft skills within the context of my “STAR” stories.

i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.

Typically, these roles require 3-5 years of experience and/or an MBA. Are there roles we should target instead that will help transition into product marketing? What qualities do you want to see in young professionals that want to land in product marketing?

I am finding it difficult to get call back from any larger companies due to only having small to midsize startups on my resume. 

AMA: Pinterest VP, Product Marketing & Product Operations, Julie Towns on Product Marketing Skills

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