Julie Towns

First, here is how I'd define the scope and complexity of a Director level PMM role: At a director level, your work will be highly strategic in nature. For example, you...

A strong product marketer should have skills across both the inbound and outbound components of the role. Inbound = inputs into product to define the roadmap and build th...

The highest quality PMM decisions are ones where the data and customer anecdotes align. Skilled PMMs often bring a strong perspective to a conversation, but are willing t...

As you get more senior in your career in any role, but especially one as cross-functional in nature as PMM, soft skills become much more important than hard skills or pro...