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Lindsay Bayuk

AMA: Pluralsight CMO, Lindsay Bayuk on Developing Your Product Marketing Career

October 27 @ 10:00AM PT
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What comes after head of PMM, e.g. if you want to move to VP of a marketing team, how to do that? And how to ensure that you're getting knowledge of other marketing functions (e.g. paid) so that you are equipped to lead an entire marketing team (vs. just a PMM discipline)?
Lindsay Bayuk
Lindsay Bayuk•
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FullStory CMO • 4y
Lots of things can come after VP/Head of Product Marketing. It’s not just about a linear path. Depending on the size of your company you can take on additional teams adja...
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667 Views
5 requests
How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing?
What channel/form, what content do you include, formats, etc.
Lindsay Bayuk
Lindsay Bayuk•
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FullStory CMO • 4y
Great question! This is so important. Because product marketing is often the "glue", it’s easy to miss how critical it is to driving company alignment and growth. Make su...
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2544 Views
1 request
What are the most important skills (both tactical and intangible) that are must-have for product marketers?
Ex... GTM: it more important to be skilled at product or feature-specific launches or to be skilled at high-level overall GTM (messaging, positioning, pricing, packaging).
Lindsay Bayuk
Lindsay Bayuk•
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FullStory CMO • 4y
Intangible: Curiosity, resilience, diplomacy, grit, and being an evangelist for your product/space. The best product marketers can flip between the forrest and the trees....
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1206 Views
3 requests
What hard skills are must haves vs nice to have, to be a Product Marketing leader?
Lindsay Bayuk
Lindsay Bayuk•
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FullStory CMO • 4y
I’d say that a great product marketing leader needs to be great at the basics: research, positioning, messaging, enablement. They also need to be able to lead strategy fo...
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3206 Views
2 requests
What are some tips you have for answering the infamous PMM interview question: "Tell me about a successful product launch you led."
Lindsay Bayuk
Lindsay Bayuk•
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FullStory CMO • 4y
If you do really exceptional work and execute a masterful launch that delivers meaningful outcomes for your product, you’ll have a great story for the next interview. Jus...
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3603 Views
5 requests
What do you look for when promoting a Product Marketer from individual contributor to people manager?
Lindsay Bayuk
Lindsay Bayuk•
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FullStory CMO • 4y
I look to see if that person is already leading teams. A great product marketer already leads through influence. They will already lead cross-functional teams through lau...
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705 Views
2 requests
What separates a good PMM from a great PMM?
I'm an individual contributor at the manager level, and I'm looking to see how I can eventually get promoted to the next level!
Lindsay Bayuk
Lindsay Bayuk•
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FullStory CMO • 4y
A great product marketing manager is obsessive about their craft. They study product marketing. They watch how other companies execute their product marketing. They follo...
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2689 Views
3 requests
What experiences and skillsets should an experienced 'generalist' marketer look to really profile and play up when applying and interviewing for a fully dedicated PMM role?
Lindsay Bayuk
Lindsay Bayuk•
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FullStory CMO • 4y
First I think a generalist needs to learn about the core pillars of product marketing. I have a post I’ve written about the four pillars of product marketing. I would rec...
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1912 Views
2 requests