Pluralsight

Lindsay Bayuk

How is your product marketing team organized?
Look — the traditional organizational model is on its way out. It’s no longer effective for even the largest of organizations. The top-down, command and control model doesn’t suit the knowledge workers of today. It’s too rigid to enable the speed of communication and decisions to stay competitive.
I’ve read How Google Works, Work Rules, Team of Teams, Creativity Inc., articles on organization design, etc. which all touch on leadership principles and changing org structures. While valuable to varying degrees, none of these books or articles spoke specifically to the nuances of product marketing.
There are generally five organizational designs for product marketing teams. I’ve tried a few of these models. As you’d expect, each structure has its own benefits and drawbacks. After speaking with senior product marketing leaders and CMOs in SaaS/tech and reflecting on my own experiences, here’s what I’ve learned.

How To Organize Product Marketing Teams - Article

Connect with Lindsay on LinkedIn here: <a href="https://www.linkedin.com/in/lbayuk/">https://www.linkedin.com/in/lbayuk/</a> Join Lindsay on Sharebird here: <a href="https://sharebird.com/profile/lindsay-bayuk-1">https://sharebird.com/profile/lindsay-bayuk-1</a> Questions covered in this episode:<ol>
<li>What’s your elevator pitch for Pluralsight? </li>
<li>How did you come up with that? </li>
<li>Did you use a framework to write it?</li>
<li>When do you know it’s working? </li>
<li>How do you know when your positioning is ready to ship? </li>
<li>How often do you update the positioning for your company? </li>
<li>How do you keep new features/products organized within a larger positioning framework?</li>
<li>How do you research when working on positioning? </li>
<li>Have you ever launched new positioning and realized it failed? </li>
<li>What’s the one book a product marketer must buy if they’re going to own their company’s positioning? </li>
<li>Who is another product marketing leader we should interview for this series?</li>
</ol>

Lindsay Bayuk

Lindsay Bayuk

Podcast: How I Positioned That: Pluralsight's CMO, Lindsay Bayuk

Article: How To Organize Product Marketing Teams - Article