Lindsay Bayuk

If you do really exceptional work and execute a masterful launch that delivers meaningful outcomes for your product, you’ll have a great story for the next interview. Jus...

I’d say that a great product marketing leader needs to be great at the basics: research, positioning, messaging, enablement. They also need to be able to lead strategy fo...

A great product marketing manager is obsessive about their craft. They study product marketing. They watch how other companies execute their product marketing. They follo...

Great question! This is so important. Because product marketing is often the "glue", it’s easy to miss how critical it is to driving company alignment and growth. Make su...

First I think a generalist needs to learn about the core pillars of product marketing. I have a post I’ve written about the four pillars of product marketing. I would rec...

Intangible: Curiosity, resilience, diplomacy, grit, and being an evangelist for your product/space. The best product marketers can flip between the forrest and the trees....

I look to see if that person is already leading teams. A great product marketer already leads through influence. They will already lead cross-functional teams through lau...

Lots of things can come after VP/Head of Product Marketing. It’s not just about a linear path. Depending on the size of your company you can take on additional teams adja...