AMA: Pomerium Head of Marketing, Nikhil Balaraman on Storytelling
October 24 @ 11:00AM PT
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Included Templates
Product Positioning Template
👋 Nikhil Balaraman
Hi all, I'm Nikhil Balaraman, Head of Marketing @ Pomerium:
• 👋 Based in: Oakland, CA
• 🧠 Top of mind: Is less truly more?
• 💬 Ask me about: Whether startups are worth it ;)
• 🍦 Fun fact: I've started a wine label with a few of the sales leaders I've worked with in the past. Who says sales and marketing can't be friends?!
• 👋 Based in: Oakland, CA
• 🧠 Top of mind: Is less truly more?
• 💬 Ask me about: Whether startups are worth it ;)
• 🍦 Fun fact: I've started a wine label with a few of the sales leaders I've worked with in the past. Who says sales and marketing can't be friends?!
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
I think the best way to gain consensus and alignment on how you’re differentiated from the competition is to first start by soliciting input from all stakeholders (sales,...
613 Views
1 request
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
For this, it has to be about the output/what you get. Do you know what the latest spec of an iPhone’s camera lens is? But do you feel and believe that an iPhone has a bet...
603 Views
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Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
The important thing here is making your brand consistent. In order to build a brand, and as the question asks, personify it, you need to really invest in understanding wh...
635 Views
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Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
Visuals. We’re visual creatures, and we live in a world of visual media competing for our attention. I’ve worked mostly in B2B software, so large budget brand campaigns a...
447 Views
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Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
I think the first checkbox is if it resonates internally. Does your sales team buy it? Do they think they can put this in front of customers, or are they more skeptical t...
451 Views
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Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
There was a book (probably 15+ years old now) by Nancy Duarte about storytelling. In it she uses the example of Steve Jobs’ iPhone release presentation. The framework she...
495 Views
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Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
I shared a template that I’ve used in past roles that I think is helpful here. It really starts from the top, and goes down from there. Simply put, what’s your overall vi...
443 Views
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Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
Many years ago at Infer we attempted to build a product which seems to be all the rage nowadays. What we built was a sales enablement tool that let you sync all your vari...
433 Views
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Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
Find your niche. Every product does what it does slightly differently. At Algolia, we had a search as a service product. Our niche was that we made really amazing e-comme...
424 Views
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Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
If there were a question that I too would love the answer to... I go back and forth on whether or not it makes sense to do generic “case studies” on the website. I am mos...
392 Views
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Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
Knowing success is easy. It’s when you go to a conference and you see and hear your sales reps, prospects, and customers repeating the messaging. It’s when your leadershi...
644 Views
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Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
I think I’ve mentioned this a few times, but qualitatively it’s in the organic uptake by the sales teams, and positive reception from the community. I think from a quanti...
438 Views
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Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
Typically as proof points for the product benefits. Yeah we make you faster, but how much faster? Well (for example) at both Pomerium and Algolia, we could quantify laten...
447 Views
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