👋 Nikhil Balaraman
Hi all, I'm Nikhil Balaraman, Head of Marketing @ Pomerium:
• 👋 Based in: Oakland, CA
• 🧠 Top of mind: Is less truly more?
• 💬 Ask me about: Whether startups are worth it ;)
• 🍦 Fun fact: I've started a wine label with a few of the sales leaders I've worked with in the past. Who says sales and marketing can't be friends?!
• 👋 Based in: Oakland, CA
• 🧠 Top of mind: Is less truly more?
• 💬 Ask me about: Whether startups are worth it ;)
• 🍦 Fun fact: I've started a wine label with a few of the sales leaders I've worked with in the past. Who says sales and marketing can't be friends?!
Content
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 4y
I think the mistake here is making it too long. I’d suggest an inverse triangle approach, and keep it short depending on the length and purpose of your briefing, probably...
2954 Views
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 4y
Well first of all, it’s always tough to be a team of one. You are definitely going to have to ruthlessly prioritize and as a team of one, it can be easy to get stuck as t...
2262 Views
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 5y
Short answer: build the framework, but allow people to be creative. Don’t micro-manage every single email. But maybe run some audits and always be close with the SDR lea...
1974 Views
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 4y
Depending on your target marketing and how active they are on these type of review sites, you may end up finding that G2 and TrustRadius are actually more effective than ...
1921 Views
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 5y
Instead of focusing on the features, start with the use case -- why are we launching this we sub-product? What problem does it solve for our key personas or existing cus...
1893 Views
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 4y
These things are bound to happen, but the good news in today’s world is that customers are likely getting their information from multiple sources. If I were in rapid resp...
1819 Views
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 5y
It's going to be hard in the early days becuase you'll have a lot to do, and the partner channel probably is non-existant until ~20m or so in ARR. If you're selling into...
1795 Views
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 5y
I actually came to PMM from an SE role/background and would highly recommend people who are in technical roles consider PMM! The best part about this transition is that ...
1754 Views
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 5y
The chasm framework makes it seem like there's just one magic gap that needs to be jumped across, and then you can just set your sales and marketing efforts to autopilot ...
1719 Views
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 5y
Having been through several of these at a few different companies, the advice I would offer is that for joint-sessions focus on the biggest impact announcements (e.g., n...
1699 Views
Credentials & Highlights
Head of Marketing at Pomerium
Formerly Roofstock, Instacart, Uber, Algolia, Google
Lives In San Francisco, California
Knows About Sales Enablement, Analyst Relations, Enterprise Product Marketing, Growth Product Mar...more