AMA: Privy Vice President of Marketing, Daniel J. Murphy on Establishing Product Marketing
June 8 @ 10:00AM PT
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What's the earliest stage a startup should consider hiring a Product Marketing Manager?
I'm curious if you've observed the impact of adding a PMM to smaller organizations or if you think they're most impactful in larger organizations?
Marketing Strategy Consultant • 3y
Earliest stage: soon as you have a product in customers hands, you could use product marketing. That's not always realistic... sales, engineering, product resources take ...
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How do you prepare yourself to become a Product Marketing Director and manage a team, without any experience managing anyone previously?
I'm on my 5th year of product marketing in my career, with another 5 years before that in general demand gen at very small companies. I've had management experience in the past, but not in a Product Marketing role. Often times in smaller companies, there will be 1 or 2 PMMs, usually in a very flat hierarchy, or a single boss, with no room to really move up a proverbial ladder and into management experience. So what are ways that I can prepare myself now, so that if the time comes to apply for a Director position (either internally or at another company) that I can be considered even without recent people management experience? Are there any courses for this that are highly regarded in the management arena?
Marketing Strategy Consultant • 3y
I don't think courses or books will substitute real world management experience, ever. Courses and books are helpful, but in terms of interviewing for a Director role wit...
389 Views
1 request
Marketing Strategy Consultant • 3y
I think this one's simple: you include them in the plan. No better way to get aligned with another team than planning with that team. The GTM plan doesn't work without pr...
498 Views
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Marketing Strategy Consultant • 3y
Great question. Yes, been there & struggled there before. Think ultimately the more you can make product marketing a group of strategic thinkers and enablement gurus ...
394 Views
4 requests
Marketing Strategy Consultant • 3y
So first of all, the biggest product marketing team I've built is two (and I was half of it). I'm really much more knowledgeable around establishing PMM within the org. B...
524 Views
5 requests
Marketing Strategy Consultant • 3y
Interesting question. I'll say Demand Gen (a.k.a campaigns team) owns the offer and executive associated with the campaign the product marketing team owns the strategy an...
589 Views
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Marketing Strategy Consultant • 3y
Good question. And admittedly it's been a minute since I've worked with a growth team so my answer might be 2-3 years outdated. But I think if you're in product marketing...
1365 Views
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Marketing Strategy Consultant • 3y
Are you executing on intiatives that align with your leadership team's top priorities? Is product marketing asked to join to product roadmap planning conversations? Does ...
1074 Views
2 requests