Daniel J. Murphy

AMA: Privy Vice President of Marketing, Daniel J. Murphy on Establishing Product Marketing

June 8 @ 10:00AM PT
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What's the earliest stage a startup should consider hiring a Product Marketing Manager?
I'm curious if you've observed the impact of adding a PMM to smaller organizations or if you think they're most impactful in larger organizations?
Daniel J. Murphy
Marketing Strategy Consultant3y
Earliest stage: soon as you have a product in customers hands, you could use product marketing. That's not always realistic... sales, engineering, product resources take ...
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639 Views
1 request
How do you prepare yourself to become a Product Marketing Director and manage a team, without any experience managing anyone previously?
I'm on my 5th year of product marketing in my career, with another 5 years before that in general demand gen at very small companies. I've had management experience in the past, but not in a Product Marketing role. Often times in smaller companies, there will be 1 or 2 PMMs, usually in a very flat hierarchy, or a single boss, with no room to really move up a proverbial ladder and into management experience. So what are ways that I can prepare myself now, so that if the time comes to apply for a Director position (either internally or at another company) that I can be considered even without recent people management experience? Are there any courses for this that are highly regarded in the management arena?
Daniel J. Murphy
Marketing Strategy Consultant3y
I don't think courses or books will substitute real world management experience, ever. Courses and books are helpful, but in terms of interviewing for a Director role wit...
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389 Views
1 request
Daniel J. Murphy
Marketing Strategy Consultant3y
I think this one's simple: you include them in the plan. No better way to get aligned with another team than planning with that team. The GTM plan doesn't work without pr...
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498 Views
4 requests
Daniel J. Murphy
Marketing Strategy Consultant3y
Great question. Yes, been there & struggled there before. Think ultimately the more you can make product marketing a group of strategic thinkers and enablement gurus ...
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394 Views
4 requests
Daniel J. Murphy
Marketing Strategy Consultant3y
So first of all, the biggest product marketing team I've built is two (and I was half of it). I'm really much more knowledgeable around establishing PMM within the org. B...
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524 Views
5 requests
Daniel J. Murphy
Marketing Strategy Consultant3y
Interesting question. I'll say Demand Gen (a.k.a campaigns team) owns the offer and executive associated with the campaign the product marketing team owns the strategy an...
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589 Views
3 requests
Daniel J. Murphy
Marketing Strategy Consultant3y
Good question. And admittedly it's been a minute since I've worked with a growth team so my answer might be 2-3 years outdated. But I think if you're in product marketing...
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1365 Views
8 requests
Daniel J. Murphy
Marketing Strategy Consultant3y
Are you executing on intiatives that align with your leadership team's top priorities? Is product marketing asked to join to product roadmap planning conversations? Does ...
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1074 Views
2 requests