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Daniel J. Murphy

Director of Marketing @ Privy.com, Privy
Daniel J. Murphy
Director of Marketing @ Privy.com, Privy

Podcast: Taking a Stand for Small E-Commerce Businesses with Daniel J. Murphy, VP of Marketing at Privy

Taking a Stand for Small E-Commerce Businesses with Daniel J. Murphy, VP of Marketing at Privy
Taking a Stand for Small E-Commerce Businesses with Daniel J. Murphy, VP of Marketing at Privy
Taking a Stand for Small E-Commerce Businesses with Daniel J. Murphy, VP of Marketing at Privy
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Podcast: How I Positioned That Mini Series hosted by Daniel J. Murphy

How I Positioned That Mini Series hosted by Daniel J. Murphy
How I Positioned That Mini Series hosted by Daniel J. Murphy
How I Positioned That Mini Series hosted by Daniel J. Murphy
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Podcast: Product Launches with Daniel J. Murphy, Director of Marketing at Privy

Product Launches with Daniel J. Murphy, Director of Marketing at Privy
Product Launches with Daniel J. Murphy, Director of Marketing at Privy
Product Launches with Daniel J. Murphy, Director of Marketing at Privy
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Added September 30, 2020Published in Getting to Market's

Podcast: Episode #2: Dan Murphy, Director of Marketing at Privy

Episode #2: Dan Murphy, Director of Marketing at Privy
Episode #2: Dan Murphy, Director of Marketing at Privy
Episode #2: Dan Murphy, Director of Marketing at Privy
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Added July 30, 2020Published in AMA's

AMA: Privy Director of Marketing, Daniel J. Murphy on Product Launches

Privy Director of Marketing, Daniel J. Murphy

on Product Launches

Director of Marketing @ Privy.com
Privy
Director of Marketing @ Privy.com at Privy
It's all about the process. Don't start with "we have something to launch and here's all the stuff we're going to do for this launch and NOW let's set a launch goal." Instead, start with what strategic goals your company is trying to solve. Okay, it's churn. So how will this new launch help with ...more
Director of Marketing @ Privy.com at Privy
Depends on your business model. If you're in SaaS and selling monthly contracts, do more launches regularly to keep your customer engaged "look at this new thing we just built for you." If you're an enterprise sales motion, selling annual contracts this might not be as important for you, but capt...more