Daniel J. Murphy

Daniel J. Murphy

VP of Marketing, Privy

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Daniel J. Murphy
VP of Marketing
sharebird
Daniel J. Murphy
VP of Marketing
sharebird
Daniel J. Murphy
VP of Marketing
sharebird
Daniel J. Murphy
VP of Marketing
Daniel J. Murphy
VP of Marketing
It's all about the process. Don't start with "we have something to launch and here's all the stuff we're going to do for this launch and NOW let's set a launch goal." Instead, start with what strategic goals your company is trying to solve. Okay, it's churn. So how will this new launch help with ...more
Daniel J. Murphy
VP of Marketing
Yes, 100%. That can be it's own role on a product marketing team, especially if you are building a platform and have a large partership ecosystem. Marketing tech is a good example of this. Partnering with numerous other marketing tech companies can be your growth strategy, that's how a lot of com...more
Daniel J. Murphy
VP of Marketing
Depends on your business model. If you're in SaaS and selling monthly contracts, do more launches regularly to keep your customer engaged "look at this new thing we just built for you." If you're an enterprise sales motion, selling annual contracts this might not be as important for you, but capt...more
Daniel J. Murphy
VP of Marketing
This is not a great answer but the best approach for enablement is overcommunicating. Taking every opportunity to pitch the launch: why it will make sales more money, why it will help CS save customers, etc.  Not just at meetings but on Slack every week too. Share updates, share customer feedb...more
Daniel J. Murphy
VP of Marketing
Great question.  I actually answered a similar quesiton above, here it is:  First of all, don't try to prevent the short term spike! that's why you launch, to drive attention and focus for one thing in the short term. But how to get long term results: have a plan to continue building momen...more
Daniel J. Murphy
VP of Marketing
You shouldn't be working on a product launch without a launch goal already set in place.  Launches should be either: 1) focused on helping hit a strategic company goal 2) focused on helping grow a new product Your launch goal should be a short term focus: book 50 sales demos, get 200 cust...more
Credentials & Highlights
VP of Marketing at Privy
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Brookline, Massachusetts