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Added August 4, 2021 • Published in Taking a Stand: Point of View Marketing's
Podcast: Taking a Stand for Small E-Commerce Businesses with Daniel J. Murphy, VP of Marketing at Privy
Taking a Stand for Small E-Commerce Businesses with Daniel J. Murphy, VP of Marketing at Privy
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Added March 17, 2021 • Published in The Product Marketing Experts's
Podcast: How I Positioned That Mini Series hosted by Daniel J. Murphy
How I Positioned That Mini Series hosted by Daniel J. Murphy
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Added October 28, 2020 • Published in The Product Marketing Experts's
Podcast: Product Launches with Daniel J. Murphy, Director of Marketing at Privy
Product Launches with Daniel J. Murphy, Director of Marketing at Privy
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Added September 30, 2020 • Published in Getting to Market's
Podcast: Episode #2: Dan Murphy, Director of Marketing at Privy
Episode #2: Dan Murphy, Director of Marketing at Privy
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Added July 30, 2020 • Published in AMA's
AMA: Privy Director of Marketing, Daniel J. Murphy on Product Launches
Privy Director of Marketing, Daniel J. Murphy
on Product Launches
Director of Marketing @ Privy.com
Privy
Director of Marketing @ Privy.com at Privy
It's all about the process. Don't start with "we have something to launch and
here's all the stuff we're going to do for this launch and NOW let's set a
launch goal." Instead, start with what strategic goals your company is trying to
solve. Okay, it's churn. So how will this new launch help with ...more
Director of Marketing @ Privy.com at Privy
Depends on your business model. If you're in SaaS and selling monthly contracts,
do more launches regularly to keep your customer engaged "look at this new thing
we just built for you." If you're an enterprise sales motion, selling annual
contracts this might not be as important for you, but capt...more