AMA: Procore Head of Industry/Audience Marketing; Director of Product Marketing, Zachary Reiss-Davis on Industry Marketing
July 14 @ 10:00AM PT
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Dusty Robotics Head of Marketing • 4y
I love this question -- and it's actually one I ask candidates during my interview process as well, because the way that Product Marketing is measured overall varies wide...
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Dusty Robotics Head of Marketing • 4y
This is really tricky to do well, and requires strong executive leadership and business operations support to pull off. Right now, at Procore, I work in an environment wh...
452 Views
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Dusty Robotics Head of Marketing • 4y
When industry marketing is working successfully, this question becames harder to answer because it is a core component of the product marketing organization, and so it's ...
645 Views
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Dusty Robotics Head of Marketing • 4y
All product marketers, no matter their focus area, need to understand both their product and their buyer -- but industry marketers tend to overindex on understanding the ...
770 Views
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Dusty Robotics Head of Marketing • 4y
Every single company, starting on the very first day that the founders have an idea on a napkin, should think, and resource, industry-first. Surprising? Well, that's beca...
471 Views
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Dusty Robotics Head of Marketing • 4y
Research has to be an ongoing, continual process -- if you aren't continually talking to market experts, customers, and prospects, you lose credibility both with your sal...
402 Views
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Dusty Robotics Head of Marketing • 4y
I've tackled this question a bit in other answers already, and I encourage you to check those out as well, but in essence -- industry marketing is one specialization in a...
1268 Views
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Dusty Robotics Head of Marketing • 4y
First off, I think of both industry and solution marketing as specializations within product marketing; and there are cetainly successful companies that don't divide out ...
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How would you approach this product marketing interview assignment?
I interviewed earlier this year and did well except for this assignment. I'm hoping to better prepare for similar situations. Here's the quest:
As mentioned, the next part of this process is to complete a brief assignment. The purpose of this assignment is just to see your methodology get some insight into your approach to tasks.
For this assignment, I'd like for you to create a high-level go-to-market plan and strategy for our flagship product our event marketing platform. Our company traditionally has targeted enterprise b2b companies.
I'd like you to come up with high-level messaging, define who the target audience is, and then detail your strategy for informing the market about our event platform and getting more leads. Please identify which channels you would use, and what you would need for this go-to-market launch. Please keep your response under 2 pages
Dusty Robotics Head of Marketing • 4y
I don't think I can help you on the full assignment within the scope of an AMA; especially since the sub-question reads like the company probably is going to be using thi...
3003 Views
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