Zachary Reiss-Davis

Zachary Reiss-Davis

Product Marketing (and Solutions Marketing), Procore Technologies

AMA's

Content

Zachary Reiss-Davis
Product Marketing (and Solutions Marketing)
I've tackled this question a bit in other answers already, and I encourage you to check those out as well, but in essence -- industry marketing is one specialization in a mature product marketing organization, focused on key value propositions and message by industry. It's required when your idea...more
Zachary Reiss-Davis
Product Marketing (and Solutions Marketing)
First off, I think of both industry and solution marketing as specializations within product marketing; and there are cetainly successful companies that don't divide out their product marketing organization this way. The key distinction is the focus, and what the marketer needs to be a true exper...more
Zachary Reiss-Davis
Product Marketing (and Solutions Marketing)
Research has to be an ongoing, continual process -- if you aren't continually talking to market experts, customers, and prospects, you lose credibility both with your sales organization and with your product organization.  True standardization is less critical than repetition and at-bats, and ...more
Zachary Reiss-Davis
Product Marketing (and Solutions Marketing)
I don't think I can help you on the full assignment within the scope of an AMA; especially since the sub-question reads like the company probably is going to be using this question for other candidates in the future. However, here are a few tips for any take-home interview round like this: * If...more
Zachary Reiss-Davis
Product Marketing (and Solutions Marketing)
When industry marketing is working successfully, this question becames harder to answer because it is a core component of the product marketing organization, and so it's harder to tease apart. In general, pricing & packaging, win-loss analysis, competitive research, release marketing, product ...more
Zachary Reiss-Davis
Product Marketing (and Solutions Marketing)
Every single company, starting on the very first day that the founders have an idea on a napkin, should think, and resource, industry-first. Surprising? Well, that's because early stage startups need to have an extremely narrow focus on their ideal customer, which tends to be within a single indu...more
Zachary Reiss-Davis
Product Marketing (and Solutions Marketing)
All product marketers, no matter their focus area, need to understand both their product and their buyer -- but industry marketers tend to overindex on understanding the industry market, ICP, and Personas and the key messages that will resonate with them. In contract, more product-focused product...more
Zachary Reiss-Davis
Product Marketing (and Solutions Marketing)
This is really tricky to do well, and requires strong executive leadership and business operations support to pull off. Right now, at Procore, I work in an environment where our sales teams -- and thus revenue targets -- are set by our three primary segments, so I don't have this issue, but our P...more
Zachary Reiss-Davis
Product Marketing (and Solutions Marketing)
I love this question -- and it's actually one I ask candidates during my interview process as well, because the way that Product Marketing is measured overall varies widely across organizations.  Right now, I think of it across these five areas: 1. Stakeholder alignment. This sounds "soft", ...more
Credentials & Highlights
Product Marketing (and Solutions Marketing) at Procore Technologies
Product Marketing AMA Contributor
Lives In Oakland, California