Zachary Reiss-Davis

I don't think I can help you on the full assignment within the scope of an AMA; especially since the sub-question reads like the company probably is going to be using thi...

I've tackled this question a bit in other answers already, and I encourage you to check those out as well, but in essence -- industry marketing is one specialization in a...

First off, I think of both industry and solution marketing as specializations within product marketing; and there are cetainly successful companies that don't divide out ...

All product marketers, no matter their focus area, need to understand both their product and their buyer -- but industry marketers tend to overindex on understanding the ...

When industry marketing is working successfully, this question becames harder to answer because it is a core component of the product marketing organization, and so it's ...

I love this question -- and it's actually one I ask candidates during my interview process as well, because the way that Product Marketing is measured overall varies wide...

Every single company, starting on the very first day that the founders have an idea on a napkin, should think, and resource, industry-first. Surprising? Well, that's beca...

This is really tricky to do well, and requires strong executive leadership and business operations support to pull off. Right now, at Procore, I work in an environment wh...

Research has to be an ongoing, continual process -- if you aren't continually talking to market experts, customers, and prospects, you lose credibility both with your sal...