AMA: Procore Technologies Product Marketing Leader, Julie Vasquez on Industry Product Marketing

When a company has a broad portfolio of products and serves multiple vertical markets, it is useful to have product marketers dedicated to reaching those audiences. This ...

The strategic marketing team could provide direction on where the business has the greatest growth potential: where there is a strong product-market fit and room to captu...

Industry product marketers need to have a solid knowledge of the pain points and needs for the audience they serve and be able to translate product benefits into customer...

Industry Marketing is useful when a company has a wide portfolio of products or solutions that create value for a number of industry segments. The Industry (or Audience) ...

The most critical intersection of Industry Product Marketers and their Solution Marketing counterparts happens with product launches, re-launches, and major feature relea...