Julie Vasquez

Product Marketing Lead, Motive

Content

Which product marketing responsibilities should be centralized, and what should industry product marketers own?

Julie Vasquez

Motive Product Marketing Lead • 3y

The most critical intersection of Industry Product Marketers and their Solution Marketing counterparts happens with product launches, re-launches, and major feature relea...

982 Views

In practice, how does industry marketing and solutions marketing look different from product marketing? Doesn't product marketing have to message to industries and solutions already?

Julie Vasquez

Motive Product Marketing Lead • 3y

When a company has a broad portfolio of products and serves multiple vertical markets, it is useful to have product marketers dedicated to reaching those audiences. This ...

774 Views

What does an industry product marketing manager need to be exceptional at compared to product marketing manager?

Julie Vasquez

Motive Product Marketing Lead • 3y

Industry product marketers need to have a solid knowledge of the pain points and needs for the audience they serve and be able to translate product benefits into customer...

762 Views

When or why should a product marketing function carve out an industry marketing role vs just have traditional product marketing run this?

Julie Vasquez

Motive Product Marketing Lead • 3y

Industry Marketing is useful when a company has a wide portfolio of products or solutions that create value for a number of industry segments. The Industry (or Audience) ...

691 Views

How do you set revenue targets for your industry that you're focused on when the sales team's quota isn't tied to your industry?

Julie Vasquez

Motive Product Marketing Lead • 3y

The strategic marketing team could provide direction on where the business has the greatest growth potential: where there is a strong product-market fit and room to captu...

443 Views