AMA: Product Marketing Expert & Mentor, Jennifer Kay on Competitive Positioning

As a Product Marketing Manager , effectively communicating and sharing competitor analysis with your team and stakeholders is crucial for aligning everyone on the competi...

Lack of deep understanding of the target audience: Differentiation should be based on a thorough understanding of the target audience's needs, preferences, and pain poin...

Here are several key sources and frameworks that I find valuable for gaining clarity on the competitive position. Market and Competitive Research: This includes studying ...

Establish a Centralized Repository: Create a centralized repository or knowledge management system to store and organize competitive intelligence. This can be a shared do...

Develop a Competitive Playbook: Create a comprehensive competitive playbook that outlines key information about each competitor, their offerings, strengths, weaknesses, a...

At the core of my approach as a product marketer is the belief in staying connected with customers through ongoing research and conversations. I consider it essential to ...

I'm all about being resourceful and creative. If you can call and ask directly do it. If you are at a tradeshow, stop by the booth and ask.1. Network within the Industry:...

Deep Understanding of Customer Needs: Ensure your sales team has a deep understanding of customer needs and pain points. This allows them to clearly differentiate your of...