AMA: FiveStars Former Product Marketing Manager, Ross Overline on Product Marketing
August 15 @ 10:00AM PT
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Fivestars Senior Manager, Product Marketing • 8y
While there are benefits to both, judging from my experience, I believe PMM reporting into Marketing is more effective. Reporting into makreting creates stronger ties be...
3013 Views
7 requests
How do I influence the roadmap of our product, when my product team isn't very open to it?
I spend a lot of time with customers and prospects, and constantly hear feedback on our product. But my product management team doesn't seem to value this feedback.
Fivestars Senior Manager, Product Marketing • 8y
There are a few questions here: How do I influence the team, how do I influence the roadmap, and how do I get them to listen to the feedback I'm bringing from customers. ...
1791 Views
5 requests
What metrics do you use to justify a pay raise?
I’m the only product marketer in our company and I’m definitely overworked.
Fivestars Senior Manager, Product Marketing • 8y
Asking for a raise is tricky. Ultimately, you need to be driving value, right? That can be broken down quantitatively, but also qualitatively. Quant: What impact are yo...
3223 Views
2 requests
What are your go-to tools as a Product Marketing Manager?
Trying to carve out a must-have list for pmm's... I use google drive, surveymonkey, xtensio, asana, salesforce and kissmetrics most, but curious what others use. Thx!
Fivestars Senior Manager, Product Marketing • 8y
Not trying to deflect this, but this depends on your role, organization size, team structure, budget, target customer, and goals. That list sounds solid to me if you're a...
2235 Views
1 request