Not trying to deflect this, but this depends on your role, organization size,
team structure, budget, target customer, and goals. That list sounds solid to me
if you're a midsize company with some startup bend still. Some other tools to
* Leadpages or Unbounce are solid tools for buil...more
Asking for a raise is tricky. Ultimately, you need to be driving value, right?
That can be broken down quantitatively, but also qualitatively.
Quant: What impact are you having on funnels? Run A/B tests to prove that your
strategies are driving impact. How have NPS and sentiment changed?
While there are benefits to both, judging from my experience, I believe PMM
reporting into Marketing is more effective.
* Reporting into makreting creates stronger ties between PMM and the revenue
organziation (marketing, sales, operations, etc.) and can therefore lead to
more buy-in from...more
There are a few questions here: How do I influence the team, how do I influence
the roadmap, and how do I get them to listen to the feedback I'm bringing from
First, seek to understand. Approach your product team and roadmap decision
makers with the intent to understand their value...more
This is a great question and I'm excited to hear you're interested in PMM work.
* To start, read up on Pragmatic Marketing's framework. That will give you a
good foundation to begin studying to be able to confidently and cogently
speak "PMM language", if you will.
* Start combing thro...more