Profile
Ross Overline

Ross Overline

Senior Manager, Product Marketing, Fivestars

Content

Ross Overline
Ross Overline
Fivestars Senior Manager, Product MarketingJuly 19
This is a great question and I'm excited to hear you're interested in PMM work. * To start, read up on Pragmatic Marketing's framework. That will give you a good foundation to begin studying to be able to confidently and cogently speak "PMM language", if you will. * Start combing thro......Read More
1771 Views
Ross Overline
Ross Overline
Fivestars Senior Manager, Product MarketingAugust 16
While there are benefits to both, judging from my experience, I believe PMM reporting into Marketing is more effective. * Reporting into makreting creates stronger ties between PMM and the revenue organziation (marketing, sales, operations, etc.) and can therefore lead to more buy-in from......Read More
1769 Views
Ross Overline
Ross Overline
Fivestars Senior Manager, Product MarketingAugust 16
Asking for a raise is tricky. Ultimately, you need to be driving value, right? That can be broken down quantitatively, but also qualitatively.   Quant: What impact are you having on funnels? Run A/B tests to prove that your strategies are driving impact. How have NPS and sentiment changed?   ......Read More
1740 Views
Ross Overline
Ross Overline
Fivestars Senior Manager, Product MarketingAugust 16
Not trying to deflect this, but this depends on your role, organization size, team structure, budget, target customer, and goals. That list sounds solid to me if you're a midsize company with some startup bend still. Some other tools to consider: * Leadpages or Unbounce are solid tools for buil......Read More
1625 Views
Ross Overline
Ross Overline
Fivestars Senior Manager, Product MarketingAugust 16
There are a few questions here: How do I influence the team, how do I influence the roadmap, and how do I get them to listen to the feedback I'm bringing from customers.   First, seek to understand. Approach your product team and roadmap decision makers with the intent to understand their value......Read More
1280 Views
Credentials & Highlights
Senior Manager, Product Marketing at Fivestars
Product Marketing AMA Contributor
Lives In Portola Valley, California
Knows About Stakeholder Management, Influencing the Product Roadmap, Building a Product Marketing......more