Profile
Ross Overline

Ross Overline

Senior Manager, Product Marketing, Fivestars

Content

Ross Overline
Fivestars Senior Manager, Product Marketing8y
Asking for a raise is tricky. Ultimately, you need to be driving value, right? That can be broken down quantitatively, but also qualitatively. Quant: What impact are yo...
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3223 Views
Ross Overline
Fivestars Senior Manager, Product Marketing8y
While there are benefits to both, judging from my experience, I believe PMM reporting into Marketing is more effective. Reporting into makreting creates stronger ties be...
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3013 Views
Ross Overline
Fivestars Senior Manager, Product Marketing8y
Not trying to deflect this, but this depends on your role, organization size, team structure, budget, target customer, and goals. That list sounds solid to me if you're a...
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2235 Views
Ross Overline
Fivestars Senior Manager, Product Marketing8y
This is a great question and I'm excited to hear you're interested in PMM work. To start, read up on Pragmatic Marketing's framework. That will give you a good foundation...
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1794 Views
Ross Overline
Fivestars Senior Manager, Product Marketing8y
There are a few questions here: How do I influence the team, how do I influence the roadmap, and how do I get them to listen to the feedback I'm bringing from customers. ...
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1791 Views
Credentials & Highlights
Senior Manager, Product Marketing at Fivestars
Product Marketing AMA Contributor
Lives In Portola Valley, California
Knows About Product Marketing Career Path, Influencing the Product Roadmap, Product Marketing / D...more