AMA: Qualia Director of Marketing, Priyanka Srinivasan on Messaging
August 24 @ 10:00AM PT
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How do you differentiate your own products from one another but still show that they complete each other/are complementary?
If a company has many product offerings, what's the best way not to overwhelm customers, and at the same time, give each product manager the "spotlight" they're asking for?
Verkada Vice President Product Marketing • 4y
This is a great question. I'd say this becomes even more complex / challenging if you have not only mulitple products, but also multiple audiences, which we do. One way ...
419 Views
1 request
Verkada Vice President Product Marketing • 4y
At the end of the day, Product Marketing owns messaging, and there should be general alignment around that. I think that's a really important place to start because liter...
1402 Views
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Can you share your perspective and best practices for repositioning a mature, market-leading product?
We often talk about product messaging in the context of a new product launch.
Verkada Vice President Product Marketing • 4y
I really like this question because it's not every day that you're launching a new product. Oftentimes you're making incremental improvements to a product (for example, w...
512 Views
1 request
Verkada Vice President Product Marketing • 4y
In my view, the whole point of messaging guides is that they are shared as widely and as openly in your organization as possible. We actually keep a "launch tracker" docu...
763 Views
2 requests