Priyanka Srinivasan

I think there could be a number of career paths for PMM. In our team, we see everything from Sales (i.e, former AE), to Product Manager, to content marketer to solutions ...

As always, the answer is probably “it depends” as it really does depend on what the goal of your launch is. For example, are you trying to drive awareness of a feature? A...

The way I think about the ‘pillars’ of B2B tech marketing a CMO needs to be familiar with are as follows: Product Marketing: e.g, go-to-market strategy, product position...

In general, if you’re early in your career and trying to learn the nuts and bolts of marketing, I’d go for a startup only if you can work for someone who has more experie...

In my mind, enablement of internal teams is one of the most important thing you can do when it comes to repositioning or changing GTM strategy, including making it simple...

I love this question. I’ll step away from PMM for a minute and say - regardless of what function you’re in at a company, you should be championing yourself and your team ...

I’ve never heard of this particular certification. That doesn’t say much - I’m not your typical PMM. But in general I’d say experience, work samples, business case interv...

Yes - we definitely have a framework! It is based off of our launch tiers (which I touched upon above). Essentially, we have 4 launch tiers, and each tier has a correspon...

Nothing (literally nothing) is more valuable than sitting in on as many prospect / customer calls as possible. It’s the only way you’ll truly understand your buyer and wh...

At the end of the day, Product Marketing owns messaging, and there should be general alignment around that. I think that's a really important place to start because liter...