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Priyanka Srinivasan

Head of Product & Partner Marketing, Qualia
Priyanka Srinivasan
Head of Product & Partner Marketing, Qualia
Strategic go-to-market leader passionate about bringing B2B tech products to life. Wharton MBA and Stanford MS&E grad.
MessagingFollow Priyanka
How do you differentiate your own products from one another but still show that they complete each other/are complementary?
Head of Product & Partner Marketing at Qualia
This is a great question. I'd say this becomes even more complex / challenging if you have not only mulitple products, but also multiple audiences, which we do.  One way to think about this is in the context of your website, which is one of the key ways you display all of your products and offer...more
Product MarketingMessagingFollow Priyanka
What are some strategies that you've used to share messaging guides internally and ensure commercial team alignment?
Head of Product & Partner Marketing at Qualia
In my view, the whole point of messaging guides is that they are shared as widely and as openly in your organization as possible. We actually keep a "launch tracker" document (google sheets file) that has the latest on every launch we're planning. This document is publicly available and very wide...more
MessagingFollow Priyanka
How do you drive alignment across the exec team on messaging
Head of Product & Partner Marketing at Qualia
At the end of the day, Product Marketing owns messaging, and there should be general alignment around that. I think that's a really important place to start because literally everyone has an opinion or point of view on messaging, but someone ultimately gets to 'own' it. If in your organization, t...more
MessagingFollow Priyanka
We often talk about product messaging in the context of a new product launch. Can you share your perspective and best practices for repositioning a mature, market-leading product?
Head of Product & Partner Marketing at Qualia
I really like this question because it's not every day that you're launching a new product. Oftentimes you're making incremental improvements to a product (for example, with several features that add up to something pretty significant). Regardless, you should be frequently revisiting the products...more
Video: The Essential Go-To-Market Tips and Strategies with Priyanka Srinivasan, Marketing Director, Qualia
April 5, 2021
Priyanka Srinivasan
Head of Product & Partner Marketing at Qualia
December 11, 2020
Product MarketingFollow Priyanka
How can I break the ceiling from Sr. PMM to the next level (director or team lead)?
Head of Product & Partner Marketing at Qualia
The first thing you have to ask is - is there room for a director or team lead at my company in product marketing? My CEO once said there are basically two ways you can start managing a team: 1. The company is growing (in headcount) and some of that can get allocated to you  2.  If the com...more
Product MarketingFollow Priyanka
How can I get into product marketing from my current technical sales/enablement role?
Head of Product & Partner Marketing at Qualia
You might considering pitching yourself for a technical PMM role - or a technical associate PMM. My guess is you have a lot of experience with the more technical aspects of the product (and you’re certainly not afraid of it!) and, depending on the company, there is often a need for a technical pr...more
Product MarketingFollow Priyanka
Is it better to get startup experience or experience with a more formal organizational structure?
Head of Product & Partner Marketing at Qualia
In general, if you’re early in your career and trying to learn the nuts and bolts of marketing, I’d go for a startup only if you can work for someone who has more experience / has done it before. I’ve seen a lot of early career folks go to startups where the people above them are just as clueless...more
Product MarketingFollow Priyanka
I have worked in b2b product marketing for several years but have not been promoted yet. What is your advice for me on how to approach the conversation with my manager?
Head of Product & Partner Marketing at Qualia
Taking my PMM hat off again and putting on a general career development one. I’ve typically approached promotion conversations by first asking, several quarters before I hope to be promoted: “What do I need to demonstrate in order to move to the next level?” It’s a really important question beca...more