I think there could be a number of career paths for PMM. In our team, we see everything from Sales (i.e, former AE), to Product Manager, to content marketer to solutions consultant. I think each of these has their ‘edge’ - for example, coming from sales you have a really unique perspective having had to actually sell and deliver messaging on the front lines. An SC has a more technical perspective and they’re a great fit for a technical PMM role.
I personally came from a combination of management consulting and operations and, as a result, I’ve been able to carve out a niche for myself more as a mini product GM or broader go-to-market strategist than a PMM.
Regardless, the core skillset for PMM in my mind is someone who can tell a story well (in a clear, concise way) and is obsessively curious about the buyer and what makes them tick.
About
Strategic go-to-market leader passionate about bringing B2B tech products to life. Wharton MBA and Stanford MS&E grad.
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Credentials & Highlights
Head of Product & Partner Marketing at Qualia
Lives In San Francisco, CA
Knows About Go-To-Market Strategy, Product Launches, Product Marketing Career
Path, Messaging, St...more