Profile
Priyanka Srinivasan

Priyanka Srinivasan

Vice President Product Marketing, Verkada
About
Strategic go-to-market leader passionate about bringing B2B tech products to life. Wharton MBA and Stanford MS&E grad.

Content

Priyanka Srinivasan
Priyanka Srinivasan
Verkada Vice President Product MarketingAugust 12
I think there could be a number of career paths for PMM. In our team, we see everything from Sales (i.e, former AE), to Product Manager, to content marketer to solutions consultant. I think each of these has their ‘edge’ - for example, coming from sales you have a really unique perspective having...Read More
4277 Views
Priyanka Srinivasan
Priyanka Srinivasan
Verkada Vice President Product MarketingAugust 12
The way I think about the ‘pillars’ of B2B tech marketing a CMO needs to be familiar with are as follows: * Product Marketing: e.g, go-to-market strategy, product positioning & messaging, competitive intel, sales enablement, analyst relations, etc * Demand Gen: Includes sub-pillars of *...Read More
2565 Views
Priyanka Srinivasan
Priyanka Srinivasan
Verkada Vice President Product MarketingAugust 12
In general, if you’re early in your career and trying to learn the nuts and bolts of marketing, I’d go for a startup only if you can work for someone who has more experience / has done it before. I’ve seen a lot of early career folks go to startups where the people above them are just as clueless...Read More
1853 Views
Priyanka Srinivasan
Priyanka Srinivasan
Verkada Vice President Product MarketingAugust 12
I love this question. I’ll step away from PMM for a minute and say - regardless of what function you’re in at a company, you should be championing yourself and your team constantly. People who ‘get ahead’ in business not only create value, they make sure others know that they create value. What ...Read More
1533 Views
Priyanka Srinivasan
Priyanka Srinivasan
Verkada Vice President Product MarketingAugust 12

I’ve never heard of this particular certification. That doesn’t say much - I’m not your typical PMM. But in general I’d say experience, work samples, business case interviews, and references matter more to me than any outside certifications. To my knowledge we don't really look at that much.

1410 Views
Priyanka Srinivasan
Priyanka Srinivasan
Verkada Vice President Product MarketingAugust 12
Nothing (literally nothing) is more valuable than sitting in on as many prospect / customer calls as possible. It’s the only way you’ll truly understand your buyer and what makes them tick. The rest flows from that. Other than that, make sure you can get at least one launch under your belt as ...Read More
1300 Views
Priyanka Srinivasan
Priyanka Srinivasan
Verkada Vice President Product MarketingAugust 12
The first thing you have to ask is - is there room for a director or team lead at my company in product marketing? My CEO once said there are basically two ways you can start managing a team: 1. The company is growing (in headcount) and some of that can get allocated to you  2.  If the com...Read More
1172 Views
Priyanka Srinivasan
Priyanka Srinivasan
Verkada Vice President Product MarketingAugust 12
Taking my PMM hat off again and putting on a general career development one. I’ve typically approached promotion conversations by first asking, several quarters before I hope to be promoted: “What do I need to demonstrate in order to move to the next level?” It’s a really important question beca...Read More
1079 Views
Priyanka Srinivasan
Priyanka Srinivasan
Verkada Vice President Product MarketingMarch 31
As always, the answer is probably “it depends” as it really does depend on what the goal of your launch is. For example, are you trying to drive awareness of a feature? Adoption? Expansion sales? Once you’ve determined the goal of a launch, the KPIs should be relatively straightforward from th...Read More
983 Views
Priyanka Srinivasan
Priyanka Srinivasan
Verkada Vice President Product MarketingMarch 31
In my mind, enablement of internal teams is one of the most important thing you can do when it comes to repositioning or changing GTM strategy, including making it simple and effective to deliver on. We are currently in the process of this with one of our products and audiences right now. Chan...Read More
930 Views
Credentials & Highlights
Vice President Product Marketing at Verkada
Top Product Marketing Mentor List
Lives In San Francisco, CA
Knows About Growth Product Marketing, B2B Product Marketing KPI's, Release Marketing, SMB Product...more