AMA: Qualia Head of Product & Partner Marketing, Priyanka Srinivasan on Go-to-Market Strategy

Like many marketing organizations, we utilized a tiering structure to determine the priority of product releases as well as level of effort. In general, I’m always looki...

In my mind, enablement of internal teams is one of the most important thing you can do when it comes to repositioning or changing GTM strategy, including making it simple...

Yes - we definitely have a framework! It is based off of our launch tiers (which I touched upon above). Essentially, we have 4 launch tiers, and each tier has a correspon...

I don’t know if it’s my ‘favorite’ launch but one launch that someone on my team recently did was around some exciting automations within our product. What makes a launc...

Tactically, we hold our campaign tracking open for 6 months from the launch date to track any direct inquiries a launch was responsible for as well as any opportunities i...

As always, the answer is probably “it depends” as it really does depend on what the goal of your launch is. For example, are you trying to drive awareness of a feature? A...