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Charlene Wang

Charlene Wang

Qualia VP of Marketing

AMA: Qualia VP of Marketing, Charlene Wang
on Influencing the Product Roadmap

November 9 @ 10:00AM PST
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Qualia VP of Marketing, Charlene Wang on Influencing the Product Roadmap
Top Questions
Charlene Wang
Charlene Wang
Qualia VP of MarketingNovember 10
A Product Marketer can influence the product roadmap by bringing valuable insights to the table and building a trusted relationship with the product team. In terms of insights, great Product Marketers are experts on the market, buying process, and psychology of the buyer. Product Marketers can co......Read More
486 Views
2 requests
How do you influence the product roadmap without clear monetization targets for new features/products?
It's clear there is an opportunity, but currently hard to see how big of an opportunity.
Charlene Wang
Charlene Wang
Qualia VP of MarketingNovember 10
While monetization is a clear way to measure a product launch, it's not the only success metric. There are many other ways to measure a launch that are relevant to specific products or features. Broadly speaking, new products could also impact market awareness, pipeline creation, win rates, adopt......Read More
440 Views
1 request
Charlene Wang
Charlene Wang
Qualia VP of MarketingNovember 10
The closer you are to the product launch, the more tactical the PMM has to be in influencing the roadmap. Products that are coming out in a quarter are close to being built (if not already built) and have very little room for adjustment. If Product Marketers are only being brought in at this stag......Read More
449 Views
2 requests
Charlene Wang
Charlene Wang
Qualia VP of MarketingNovember 10
Most disagreements come from people having different sets of assumptions or information. I've found that if you lay out the reasons why you believe the product roadmap should be a particular way and make it easy to prove or disprove your hypotheses, it's easier to make better decisions. For examp......Read More
444 Views
1 request
Charlene Wang
Charlene Wang
Qualia VP of MarketingNovember 10
The product team ultimately wants to be successful and launch products that will help the company achieve better outcomes. Most teams are happy to give you a seat at the table if you can bring valuable insights that they didn't previously have. Great Product Marketers often dive deep into the mar......Read More
594 Views
1 request