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Charlene Wang

AMA: Qualia VP of Marketing, Charlene Wang on Influencing the Product Roadmap

November 9 @ 10:00AM PST
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Qualia VP of Marketing, Charlene Wang on Influencing the Product Roadmap
Top Questions
How have you been able to successfully impact the product roadmap when you disagreed with a product leader and were able to persuade them?
Charlene Wang
Charlene Wang
Qualia VP of Marketing • November 9
Most disagreements come from people having different sets of assumptions or information. I've found that if you lay out the reasons why you believe the product roadmap should be a particular way and make it easy to prove or disprove your hypotheses, it's easier to make better decisions. For examp......Read More
446 Views
1 request
How do you influence the product roadmap without clear monetization targets for new features/products?
It's clear there is an opportunity, but currently hard to see how big of an opportunity.
Charlene Wang
Charlene Wang
Qualia VP of Marketing • November 9
While monetization is a clear way to measure a product launch, it's not the only success metric. There are many other ways to measure a launch that are relevant to specific products or features. Broadly speaking, new products could also impact market awareness, pipeline creation, win rates, adopt......Read More
441 Views
1 request
What recommendations do you have for influencing the roadmap early?
Charlene Wang
Charlene Wang
Qualia VP of Marketing • November 9
A Product Marketer can influence the product roadmap by bringing valuable insights to the table and building a trusted relationship with the product team. In terms of insights, great Product Marketers are experts on the market, buying process, and psychology of the buyer. Product Marketers can co......Read More
490 Views
2 requests
How does your approach to influencing a 3 year product vision vs. next quarter or next year's product roadmap differ?
Charlene Wang
Charlene Wang
Qualia VP of Marketing • November 9
The closer you are to the product launch, the more tactical the PMM has to be in influencing the roadmap. Products that are coming out in a quarter are close to being built (if not already built) and have very little room for adjustment. If Product Marketers are only being brought in at this stag......Read More
451 Views
2 requests
How can a product marketer in an organization where the product team and developers decide the product direction without much input from brand teams, sales, or product marketing get a seat at the table?
Charlene Wang
Charlene Wang
Qualia VP of Marketing • November 9
The product team ultimately wants to be successful and launch products that will help the company achieve better outcomes. Most teams are happy to give you a seat at the table if you can bring valuable insights that they didn't previously have. Great Product Marketers often dive deep into the mar......Read More
742 Views
1 request