Sharebird
Sign Up / Sign In
Ask me anything
AMA Page
Christine Tran

AMA: Quantum Metric Senior Director, Product Marketing, Christine Tran on Managing Analyst Relations

July 28 @ 10:00AM PST
View AMA Answers
Quantum Metric Senior Director, Product Marketing, Christine Tran on Managing Analyst Relations
Top Questions
Can you share your tips on making a great analyst briefing deck?
I'm about to make my companies first analyst briefing deck. I've made them in the past but want to make a really kick ass one this time around.
Christine Tran
Christine Tran
Quantum Metric VP, Product Marketing • July 29
I covered the basic flow of an introductory briefing deck in another question. I'd be happy to connect with you 1-1 to walk through yours and share a bit of mine :) Find me on LinkedIn! I've found 3 things that have really helped me have good analyst briefings. 1. Being very thoughtful and v......Read More
3516 Views
3 requests
What can we do if there's no Wave or MQ for our category?
Christine Tran
Christine Tran
Quantum Metric VP, Product Marketing • July 29
This is the situation we're in right now. Our AR program is three years old and it's an ongoing initiative to identify and vet the right analysts, build relationships, and education/inform/influence their research roadmap. Here are a few tactics I'm using: 1. Identify the analysts who (will) wr......Read More
1830 Views
2 requests
How do you measure and communicate progress for your analyst relations program, when it can sometimes take a couple years to see results?
Christine Tran
Christine Tran
Quantum Metric VP, Product Marketing • July 29
This is a great question and top of mind for me right now.  For your executives, their primary goal may be to get into a Forrester Wave or Magic Quadrant. Yes, that would be the ultimate win, but it can be a long game AND there are many other ways to measure success over the life of a program.......Read More
1620 Views
2 requests
What is the anatomy of a great analyst briefing deck?
Christine Tran
Christine Tran
Quantum Metric VP, Product Marketing • July 29
In general, a good flow for an introductory briefing deck is:  1. Introductions, and why you're here: I always like to start the conversation with a little context on why you've requested a briefing with the analyst. So I'll have a slide or just a few talking points on their specific re......Read More
2909 Views
6 requests