I covered the basic flow of an introductory briefing deck in another question. I'd be happy to connect with you 1-1 to walk through yours and share a bit of mine :) Find me on LinkedIn! I've found 3 things that have really helped me have good analyst briefings. 1. Being very thoughtful and v......Read More
In general, a good flow for an introductory briefing deck is: 1. Introductions, and why you're here: I always like to start the conversation with a little context on why you've requested a briefing with the analyst. So I'll have a slide or just a few talking points on their specific re......Read More
This is the situation we're in right now. Our AR program is three years old and it's an ongoing initiative to identify and vet the right analysts, build relationships, and education/inform/influence their research roadmap. Here are a few tactics I'm using: 1. Identify the analysts who (will) wr......Read More
This is a great question and top of mind for me right now. For your executives, their primary goal may be to get into a Forrester Wave or Magic Quadrant. Yes, that would be the ultimate win, but it can be a long game AND there are many other ways to measure success over the life of a program.......Read More
Purely tactical: I have a weekly cross-functional meeting with product and enablement, present on sales all hands, conduct regular road shows on sales team meetings, and meet on a case by case but semi-regular basis with sales leaders. Facilitate great meetings, offer PMM as a service, and follow......Read More
Create a lot of content - start a blog, write about companies you admire/respect, do videos, create Slideshares. My instinct is that a sales person could be a great PMM fit but I want to see how they write and think.