Content
Writer Head of Solutions Marketing • 9mo
I love this question, bc you nailed it! Partner with sales and success to present the roadmap. I've worked with product to create a roadmap deck. In one organization, we ...
11926 Views
Writer Head of Solutions Marketing • 9mo
I know there are sales CMS tools that track usage metrics, which can give you a sense of what's working, but it's really just directional since some content types will al...
8523 Views
Writer Head of Solutions Marketing • 9mo
I've found it to be critical in the organizations I've worked in, which have mostly had multiple personas. However, I've never been a fan of Marketing Mary or Annie the A...
6370 Views
Writer Head of Solutions Marketing • 4y
I covered the basic flow of an introductory briefing deck in another question. I'd be happy to connect with you 1-1 to walk through yours and share a bit of mine :) Find ...
6355 Views
Writer Head of Solutions Marketing • 4y
In general, a good flow for an introductory briefing deck is: Introductions, and why you're here: I always like to start the conversation with a little context on why y...
5581 Views
Writer Head of Solutions Marketing • 4y
This is a great question and top of mind for me right now. For your executives, their primary goal may be to get into a Forrester Wave or Magic Quadrant. Yes, that woul...
3945 Views
Writer Head of Solutions Marketing • 4y
This is the situation we're in right now. Our AR program is three years old and it's an ongoing initiative to identify and vet the right analysts, build relationships, an...
3534 Views
Writer Head of Solutions Marketing • 9mo
It's really really hard to be in a startup with a small team and feel like you have to prioritize everything. I'm living it right now! Some people are just really good at...
2392 Views
Writer Head of Solutions Marketing • 6y
Purely tactical: I have a weekly cross-functional meeting with product and enablement, present on sales all hands, conduct regular road shows on sales team meetings, and ...
647 Views
Writer Head of Solutions Marketing • 8y
We use Wrike and its been good so far - really like the design review capabilities.
583 Views