Christine Tran

VP, Product Marketing, Quantum Metric

Content

Can you share your tips on making a great analyst briefing deck?

Christine Tran

Quantum Metric VP, Product Marketing • July 28

I covered the basic flow of an introductory briefing deck in another question. I'd be happy to connect with you 1-1 to walk through yours and share a bit of mine :) Find me on LinkedIn! I've found 3 things that have really helped me have good analyst briefings. 1. Being very thoughtful and v......Read More

3521 Views

What is the anatomy of a great analyst briefing deck?

Christine Tran

Quantum Metric VP, Product Marketing • July 28

In general, a good flow for an introductory briefing deck is: 1. Introductions, and why you're here: I always like to start the conversation with a little context on why you've requested a briefing with the analyst. So I'll have a slide or just a few talking points on their specific re......Read More

2914 Views

What can we do if there's no Wave or MQ for our category?

Christine Tran

Quantum Metric VP, Product Marketing • July 28

This is the situation we're in right now. Our AR program is three years old and it's an ongoing initiative to identify and vet the right analysts, build relationships, and education/inform/influence their research roadmap. Here are a few tactics I'm using: 1. Identify the analysts who (will) wr......Read More

1834 Views

How do you measure and communicate progress for your analyst relations program, when it can sometimes take a couple years to see results?

Christine Tran

Quantum Metric VP, Product Marketing • July 28

This is a great question and top of mind for me right now. For your executives, their primary goal may be to get into a Forrester Wave or Magic Quadrant. Yes, that would be the ultimate win, but it can be a long game AND there are many other ways to measure success over the life of a program.......Read More

1623 Views

What are your best practices for building a cohesive partnership with Sales and Product Management?

Christine Tran

Quantum Metric VP, Product Marketing • June 12

Purely tactical: I have a weekly cross-functional meeting with product and enablement, present on sales all hands, conduct regular road shows on sales team meetings, and meet on a case by case but semi-regular basis with sales leaders. Facilitate great meetings, offer PMM as a service, and follow......Read More

593 Views

What tools does your Product Marketing team use to manage different projects, deadlines, owners, and deliverables?

Christine Tran

Quantum Metric VP, Product Marketing • July 18

We use Wrike and its been good so far - really like the design review capabilities.

545 Views

What can someone who has an extensive sales background do to prove themselves competent for an entry-level product marketing role?

Christine Tran

Quantum Metric VP, Product Marketing • June 4

Create a lot of content - start a blog, write about companies you admire/respect, do videos, create Slideshares. My instinct is that a sales person could be a great PMM fit but I want to see how they write and think.