In general, a good flow for an introductory briefing deck is: Introductions, and why you're here: I always like to start the conversation with a little context on why...Read More
Level Up Your Career
Learn the best practices and latest trends directly from leaders in your field
I covered the basic flow of an introductory briefing deck in another question. I'd be happy to connect with you 1-1 to walk through yours and share a bit of mine :) Fi...Read More
Purely tactical: I have a weekly cross-functional meeting with product and enablement, present on sales all hands, conduct regular road shows on sales team meetings, a...Read More
What tools does your Product Marketing team use to manage different projects, deadlines, owners, and deliverables?
We use Wrike and its been good so far - really like the design review capabilities.
This is the situation we're in right now. Our AR program is three years old and it's an ongoing initiative to identify and vet the right analysts, build relationships,...Read More
How do you measure and communicate progress for your analyst relations program, when it can sometimes take a couple years to see results?
This is a great question and top of mind for me right now. For your executives, their primary goal may be to get into a Forrester Wave or Magic Quadrant. Yes, that wo...Read More
What can someone who has an extensive sales background do to prove themselves competent for an entry-level product marketing role?
Create a lot of content - start a blog, write about companies you admire/respect, do videos, create Slideshares. My instinct is that a sales person could be a great PM...Read More
Credentials & Highlights
VP, Product Marketing at Quantum Metric
Lives In California
Knows About Competitive Positioning, Analyst Relations, Analyst Relationships, Product Marketing ...more