Christine Tran
VP, Product Marketing, Quantum Metric
Content
Christine Tran
Quantum Metric VP, Product Marketing • July 29
I covered the basic flow of an introductory briefing deck in another question. I'd be happy to connect with you 1-1 to walk through yours and share a bit of mine :) Find me on LinkedIn! I've found 3 things that have really helped me have good analyst briefings. 1. Being very thoughtful and v......Read More
1725 Views
Christine Tran
Quantum Metric VP, Product Marketing • July 29
In general, a good flow for an introductory briefing deck is: 1. Introductions, and why you're here: I always like to start the conversation with a little context on why you've requested a briefing with the analyst. So I'll have a slide or just a few talking points on their specific re......Read More
1590 Views
Christine Tran
Quantum Metric VP, Product Marketing • July 29
This is the situation we're in right now. Our AR program is three years old and it's an ongoing initiative to identify and vet the right analysts, build relationships, and education/inform/influence their research roadmap. Here are a few tactics I'm using: 1. Identify the analysts who (will) wr......Read More
653 Views
Christine Tran
Quantum Metric VP, Product Marketing • July 29
This is a great question and top of mind for me right now. For your executives, their primary goal may be to get into a Forrester Wave or Magic Quadrant. Yes, that would be the ultimate win, but it can be a long game AND there are many other ways to measure success over the life of a program.......Read More
593 Views
Christine Tran
Quantum Metric VP, Product Marketing • June 13
Purely tactical: I have a weekly cross-functional meeting with product and enablement, present on sales all hands, conduct regular road shows on sales team meetings, and meet on a case by case but semi-regular basis with sales leaders. Facilitate great meetings, offer PMM as a service, and follow......Read More
591 Views
Christine Tran
Quantum Metric VP, Product Marketing • July 19
We use Wrike and its been good so far - really like the design review capabilities.
541 Views
Christine Tran
Quantum Metric VP, Product Marketing • June 5
Create a lot of content - start a blog, write about companies you admire/respect, do videos, create Slideshares. My instinct is that a sales person could be a great PMM fit but I want to see how they write and think.
444 Views
Credentials & Highlights
VP, Product Marketing at Quantum Metric
Product Marketing AMA Contributor
Lives In California
Knows About Analyst Relations, Competitive Positioning, Analyst Relationships, Messaging, Product......more