AMA: Quickbase VP of Product Marketing, Sarah Din on Influencing the C-Suite
July 31 @ 10:00AM PT
View AMA Answers
The way to get any leadership team to care about what we do is to bring something of value to the table. Know what your biggest company priorities are (because that will ...
945 Views
2 requests
To get things moving in the leadership team, align with key players and teams focused on revenue growth. Start by identifying top decision-makers like the CEO, CFO, and h...
950 Views
2 requests
What is the best approach to influencing C-suite executives in a business strategy decision?
As Product Marketers, our primary role is to act as ambassadors and influence other departments with customer and market insights. I wonder how this dynamic changes when the PMM is a VP and the ‘other departments’ are the C-suite. I’m curious about how deep and challenging these conversations might be.
To influence C-suite executives in a business strategy decision, focus on aligning your goals with theirs. Understand their priorities and show how your ideas support com...
953 Views
3 requests
Highlight Your Work: Work with your manager and find opportunities to highlight your work - whether its at Town Halls/company meetings or moments that give you visibility...
534 Views
2 requests
Here are a few ways to do that:Present a clear, data-driven case aligned with the company's strategic goalsHighlight potential ROI and specific benefits like increased re...
538 Views
1 request
How do you get the Csuite team to buy into a new pitch deck?
I just joined a new company, and their pitch decks are AWFUL and the sales teams are losing deals because of poor pitches. I'm working with a few key stakeholders to create better pitch decks, but several CSuite team members are apprehensive about trying something new because we'll be filing for IPO soon. They'd rather be consistently bad, then differently good.
The best way is to test it in the market - either do some message testing with existing customers to validate, or run surveys on visuals or messaging -- or best of all, r...
601 Views
2 requests
Involve them in the process - get their thoughts and feedback to even begin working on new messagingKeep them involved through the process and show them progressTest it, ...
1033 Views
2 requests
Here are a few things I see PMMs get wrong:Focusing on initiatives that don't align with the company’s strategic objectives.Failing to show how initiatives will provide a...
542 Views
2 requests
Make sure you set clear goals or OKRS during planning and share them with your XF stakeholders to get buy inMake sure you present data on what initiatives you think will ...
535 Views
2 requests