Get Better Outcomes
Already a Sharebird user?
Continue with LinkedIn

Sarah Din

VP of Product Marketing, Unbabel
Sarah Din
VP of Product Marketing, Unbabel
Added July 31, 2021Published in AMA's

AMA: Unbabel VP of Product Marketing, Sarah Din on Competitive Positioning

Unbabel VP of Product Marketing, Sarah Din

on Competitive Positioning

VP of Product Marketing
Unbabel
VP of Product Marketing at Unbabel
Here are some ways I've tackled this with my teams: 1. It is important to establish a cadence for your competitive research. How often is actually achievable based on your resources/bandwidth? Do you have a dedicated CI person on the team or is your team smaller where this is part o...more
VP of Product Marketing at Unbabel
As with any other sales content, find out how your specific sales team likes to consume content. This will give you an idea of the format, as well as the channels in which to share this information. This will also depend on your company culture. In my personal experience it's important to do the...more

Video: Adventures in Messaging: E09 with Sarah Din, VP of Product Marketing at Unbabel

Subjectivity bleeds into a lot of messaging development. “I don’t like this word.” “I think we should say this instead.” “What about ‘accelerate growth’?” Opinions are everywhere. And while they’re valuable, they can also derail the process that leads to GOOD messaging. It’s a challenge that Sarah Din knows well. Here, Sarah offers awesome, detailed advice on how to navigate subjectivity and get buy-in by rooting your strategy in research and testing. This and so much more PMM gold in this ep...more

Podcast: Unbabel's VP Product Marketing, Sarah Din

Unbabel's VP Product Marketing, Sarah Din
Unbabel's VP Product Marketing, Sarah Din
Unbabel's VP Product Marketing, Sarah Din
--:--
--:--
Added December 17, 2020Published in AMA's

AMA: Unbabel VP of Product Marketing, Sarah Din on Building a PMM Team

Unbabel VP of Product Marketing, Sarah Din

on Building a PMM Team

VP of Product Marketing
Unbabel
VP of Product Marketing at Unbabel
This is a question I get a LOT. Everyone wants to know whats the idea PMM team structure. The short answer is there isn't one. Firstly, the role of a PMM looks different in every company. Secondly, the role of a PMM is not static. The role should evolve based on business priorities. So while y...more
VP of Product Marketing at Unbabel
To scale any team you want to do it thoughtfully, and have a clear plan in place before you go on a hiring binge.  * Have the right foundation in place before you bring on more PMMs. For instance, have the basic tools or processes in place because once you scale your team, it's much harde...more
Added January 23, 2020

Podcast: Product Marketing Life | Sarah Din, SurveyMonkey

Product Marketing Life | Sarah Din, SurveyMonkey
Product Marketing Life | Sarah Din, SurveyMonkey
Product Marketing Life | Sarah Din, SurveyMonkey
--:--
--:--
Added October 1, 2019

Sharebird Answers: Sarah Din, VP of Product Marketing, Unbabel

Sharebird Answers:

VP of Product Marketing
Unbabel
VP of Product Marketing at Unbabel
Hi Rachel! Certainly, here is a link to an article that walks through Concept Testing in general, and then if you scroll to the bottom of the page, it links to survey templates: https://www.surveymonkey.com/mp/concept-testing/ Also, our team wrote an ultimate guide to concept testing that migh...more
Added August 12, 2019Published in AMA's

AMA: SurveyMonkey Former Director of Product Marketing, Sarah Din on Messaging

SurveyMonkey Former Director of Product Marketing, Sarah Din

on Messaging

VP of Product Marketing
Unbabel
VP of Product Marketing at Unbabel
The format that has worked for us to-date is segmenting users by functional roles / buyer personas and use cases. For example - Let’s say your product caters to both HR and IT - you want distinct messages for HR and for IT - because the challenges HR faces are likely very different than what IT c...more
VP of Product Marketing at Unbabel
When: I like to think of testing in 2 stages. The first one is when you are just getting started and want to understand what are the big pain points you are solving for and what do customers care about. That is the first round of market research you will do to build your actual messaging. The...more