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Added July 31, 2021 • Published in AMA's
AMA: Unbabel VP of Product Marketing, Sarah Din on Competitive Positioning
Unbabel VP of Product Marketing, Sarah Din
on Competitive Positioning
VP of Product Marketing
Unbabel
VP of Product Marketing at Unbabel
Here are some ways I've tackled this with my teams:
1. It is important to establish a cadence for your competitive research. How
often is actually achievable based on your resources/bandwidth? Do you have
a dedicated CI person on the team or is your team smaller where this is part
o...more
VP of Product Marketing at Unbabel
As with any other sales content, find out how your specific sales team likes to
consume content. This will give you an idea of the format, as well as the
channels in which to share this information. This will also depend on your
company culture.
In my personal experience it's important to do the...more
Added April 28, 2021 • Published in Adventures In Messaging's
Video: Adventures in Messaging: E09 with Sarah Din, VP of Product Marketing at Unbabel
Subjectivity bleeds into a lot of messaging development. “I don’t like this
word.” “I think we should say this instead.” “What about ‘accelerate growth’?”
Opinions are everywhere. And while they’re valuable, they can also derail the
process that leads to GOOD messaging. It’s a challenge that Sarah Din knows
well. Here, Sarah offers awesome, detailed advice on how to navigate
subjectivity and get buy-in by rooting your strategy in research and testing.
This and so much more PMM gold in this ep...more
Added January 28, 2021 • Published in Thrills and Chills: Establishing Product Marketing's
Podcast: Unbabel's VP Product Marketing, Sarah Din
Unbabel's VP Product Marketing, Sarah Din
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Added December 17, 2020 • Published in AMA's
AMA: Unbabel VP of Product Marketing, Sarah Din on Building a PMM Team
Unbabel VP of Product Marketing, Sarah Din
on Building a PMM Team
VP of Product Marketing
UnbabelVP of Product Marketing at Unbabel
This is a question I get a LOT. Everyone wants to know whats the idea PMM team
structure. The short answer is there isn't one.
Firstly, the role of a PMM looks different in every company. Secondly, the role
of a PMM is not static. The role should evolve based on business priorities. So
while y...more
VP of Product Marketing at Unbabel
To scale any team you want to do it thoughtfully, and have a clear plan in place
before you go on a hiring binge.
* Have the right foundation in place before you bring on more PMMs. For
instance, have the basic tools or processes in place because once you scale
your team, it's much harde...more
Added January 23, 2020
Podcast: Product Marketing Life | Sarah Din, SurveyMonkey
Product Marketing Life | Sarah Din, SurveyMonkey
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Added October 1, 2019
Sharebird Answers: Sarah Din, VP of Product Marketing, Unbabel
Sharebird Answers:
VP of Product Marketing
UnbabelVP of Product Marketing at Unbabel
Hi Rachel! Certainly, here is a link to an article that walks through Concept
Testing in general, and then if you scroll to the bottom of the page, it links
to survey templates: https://www.surveymonkey.com/mp/concept-testing/
Also, our team wrote an ultimate guide to concept testing that migh...more
Added August 12, 2019 • Published in AMA's
AMA: SurveyMonkey Former Director of Product Marketing, Sarah Din on Messaging
SurveyMonkey Former Director of Product Marketing, Sarah Din
on Messaging
VP of Product Marketing
UnbabelVP of Product Marketing at Unbabel
The format that has worked for us to-date is segmenting users by functional
roles / buyer personas and use cases. For example - Let’s say your product
caters to both HR and IT - you want distinct messages for HR and for IT -
because the challenges HR faces are likely very different than what IT c...more
VP of Product Marketing at Unbabel
When:
I like to think of testing in 2 stages. The first one is when you are just
getting started and want to understand what are the big pain points you are
solving for and what do customers care about. That is the first round of market
research you will do to build your actual messaging.
The...more