Sarah Din

This is a question I get a LOT. Everyone wants to know whats the idea PMM team structure. The short answer is there isn't one. Firstly, the role of a PMM looks different...

This really depends on your where you are as an organization, and what your overall goals are, but here are a few thoughts and ideas: If you are trying to move up-market...

We are in the process of creating an internal messaging hub, where all of our messaging will live. This hub will be on our Confluence site (which is what we use as our in...

When: I like to think of testing in 2 stages. The first one is when you are just getting started and want to understand what are the big pain points you are solving for a...

I like to keep these simple, and just use a single value proposition slide. Especially when it’s for an executive team. Here are the basic things to include: Who is our ...

The first thing here is to make sure the research you are doing is done with the end goal in mind. Meaning, think of how you are going to deliver this messaging, what is ...

You want your ICP to give you a good sense for all of the above. Its hard to give you specifics, because this will vary by org. We defined our ICP per product (we have ...

I love this question because in my experience I have hired PMMs from a variety of backgrounds, including people that have had no direct PMM experience, but they all had t...

The best way to do this is to create buyer persona categories that remain consistent no matter what vertical you’re speaking to, and then tailor those per vertical.For in...

If you have differing opinions across your org, you definitely need to bring some data to the table. Testing is a critical part of developing successful messaging, and te...