AMA: Quickbase VP of Product Marketing, Sarah Din on Market Research

Nothing really beats just talking to people. There are tools out there like UserInterviews if you are trying to walk customers through product to get feedback, but if you...

I would break this down into these steps:Gathering Data: This can be a mix of customer interviews, analyst briefings, using sales calls for feedback, doing qualitative ex...

This depends on what kind of research you are looking to do, but here is a broad overviewHere is what you need to get startedSet clear research objectivesSmall pilot stud...

This will depend on how your company manages information but a few things always help:Having a central source of truth where you can post all the research and analysisRec...

Here are some cost-effective resources for both primary and secondary researchSecondary ResearchIndustry association reportsGovernment databases (Census, BLS)Academic lib...

I've been in this situation before and found a few approaches that work well. For cost concerns, I show how we can start small - even a few hundred dollars can get us sol...

Survey & Panel Tools:Budget-friendly: SurveyMonkey, Typeform, Google FormsMid-range: Qualtrics, Pollfish, WynterEnterprise: GLG, NewtonX, BridgerVoice of Customer:Sof...

I would start with immediate validation research - interview existing users and analyze their actual usage patterns. This gives you real data about how the product is bei...

Product Marketing needs to be the connector between different teams when it comes to research. With Product Development, start by sharing user insights and involving them...