AMA: Quickbase VP of Product Marketing, Sarah Din on Product Marketing Skills
March 28 @ 10:00AM PT
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Build great relationships across the orgHave a strong internal brand associated with something people look to you for (Ex, you are the goto person for X) - show value and...
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I've always tapped into my network to find the best talent. It is also really helpful to be part of communities like Sharebird, where so much great talent lives!
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Product marketing is an art and a science - while you want to make decisions based on data, you also have to use creativity to make bold moves. Decisions should be data-i...
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Really depends on the need - if the role is looking for someone to jump in and get started immediately with some critical projects, chances are the hard skills are going ...
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What advice do you have for recent graduates that want to go straight into product marketing?
Typically, these roles require 3-5 years of experience and/or an MBA. Are there roles we should target instead that will help transition into product marketing? What qualities do you want to see in young professionals that want to land in product marketing?
If you can do an internship during school, i highly recommend that - it gives you exposure to the role and will make for an easier transition - plus it helps build your n...
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How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?
i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.
This is sometimes harder to do at larger companies where the PMM team is organized to focus on very niche areas - but with any role, to be successful, find opportunities ...
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How important are brand marketing skills for product marketers compared to analytical skills?
There is often a huge emphasis on analytical skills, instead of brand marketing skills, when it comes to product marketing job descriptions.
The role of product marketing looks different at every company so as such there is no hard and fast rule IMO. Overall, broader marketing experience is always helpful for ...
553 Views
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How do you recommend working in my soft skills and their importance in the job interview when not directly asked?
I find that interviewers very often focus on the hard skills, but I think it’s the soft skills that can make/break a candidate. I usually try to highlight my soft skills within the context of my “STAR” stories.
If you think the interviewer isn’t asking you the right questions to dig into the softer skills, bring it up yourself. The way I would do it is by asking them the questio...
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While it's extremely important for PMMs to focus on the customer-facing aspect of their jobs, its equally as important to focus on the internal enablement and comms - hal...
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Depends on what this email is for but generally: Keep it short, and to the point. Make it interesting and fun - humor never fails. You want to frame the benefit for them ...
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With any cross-functional relationship, you want to provide value. The biggest mistake PMMs make is not bringing value but asking for a seat at the table. You own the mar...
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What is your superpower product marketing skill in that is a differentiator?
I find that product marketing has become a position that doesn’t require much experience. You can be fairly seasoned and compete with someone that is just out of undergraduate because the discipline is not the same in tech as it might be in consumer goods or retail.
The skill that matters most - no matter what level of experience or whether you are in b2b vs b2c is - storytelling! To be a great PMM you have to be good at telling stor...
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A lot of companies still don't understand product marketing. I often see companies look for PMMs but also ask for them to be demand gen or content writers or brand market...
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You want to understand your competitors but more than that, you need to understand the core value of your product and tie that to the customer value you provide. This doe...
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Participate in solving bigger cross-company challenges across the org where your experience can make a difference - for example: pricing & packaging, helping understa...
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