AMA: Quickbase VP of Product Marketing, Sarah Din on Establishing Product Marketing
February 23 @ 10:00AM PT
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As a first PMM at any company you first want to establish your charter and define key areas of responsibilities based on company priorities. Based on that, you'd want to ...
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Good frameworks should be easy to personalize - so the most important thing is to first start with a good framework for anything you are working on. For example: Produ...
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How do you manage the transition from being the sole person responsible for product marketing activities to now having someone else who can share the burden?
One of the biggest changes when managing people and a team is handing off the responsibility to others. This is tough to do when you're so used to handling everything yourself. Any tips or suggestions on how to best make that transition?
The most important thing during this process is to clearly outline roles and responsibilities for both yourself and the new person on your team, I am a huge fan of RACI m...
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Do not hire more people until you have a clear charter for the team Make sure you align with other cross-functional teams as you build your org design so that your team ...
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One of the biggest challenges I always see is internal education. Most companies where PMM is new will not understand what PMM can and should do and how to work with them...
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It's important to understand what your C-suite wants and needs from PMM. Product Marketing is a versatile role and often looks different at every company, and you need to...
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There is no generic rule of thumb for this, but i'd focus on company growth as an indicator. If your company is growing fast and you realize that there are too many ini...
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Outside of the core PMM assets like messaging, or buyer personas, here are a few other things I'd look for: Existing sales pitches or sales assets to understand how the ...
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PMM Org design really depends on a few different variables. You want to consider: the maturity of your product You GTM strategy How your cross-functional teams are struc...
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your 30-60-90 day plan will really depend on where the company is focused for the next 12 months and where they really need the most help. But in general, you want to loo...
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The biggest difference in my experience is that most PMMs are smaller companies that are full-stack PMMs and very early learn how to do a little bit of everything. They o...
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