AMA: Quizlet Director of Product Marketing, Caroline Walthall on Messaging
May 16 @ 10:00AM PST
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Quizlet Director of Product Marketing, Caroline Walthall on Messaging
We will email you Caroline's answers
to these questions after the event in case you can't make it.
Questions must be topic related and not promotional. (250 character limit)
Top Questions
What are the best practices that you have employed to create a closed-loop product messaging?
Messaging that is not just in one silo of the org. but goes through demand gen. campaigns and ISR/SDR pitches. Gather feedback from MQL, SQL's and pipeline generated from that messaging and finally use those insights to appropriately tweak the messaging.
What is your strategy to crafting messaging around features that your competitors already have?
How do we avoid using the cliches in your messaging like seamless, best-in-class, #1 industry leader etc?
What are the best ways to quantitatively test your messaging?
Can you share the messaging framework that you use?
Would love frameworks to share.
How often do you re-iterate on messaging and why do you do it at this interval?
What is your strategy for messaging a product that is very early in its lifecycle but is a differentiator for the company?
The promise of it is alluring but actual applications and the back end infrastructure is not ironed out yet.
How do you manage the sign off process for specific positioning and messaging for a campaign, use case or feature launch?
How important is to identify the impact of your messaging?
When you're messaging for a product that doesn't fit into a category, is it better to utilize messaging that alludes to products they're familiar with to make it easier to digest or to be bold and describe it as something new?
How do you deal with big and conflicting opinions from key stakeholders on your messaging?
We often hear that messaging should be differentiating. How can that be achieved?
What steps do you take to ensure your messaging is clearly communicating the value prop?
How do you go beyond basic messaging to create messaging that converts and wins?
How are PMMs leveraging AI in their messaging efforts?
How do you approach messaging for a technical audience vs for a non-technical audience?
How do you develop competitive messaging when your product doesn't bring competitive features to market?
What are some specific ways you test messaging in your target market and outside of your customer base? Thank you!
What are some effective strategies for writing clear and compelling messaging?
This is something I've been struggling with since becoming a PMM
I'm a PMM who typically executes campaigns, develops sales collateral, manages product launches, etc. How do I gain experience developing high-level company messaging, category creation/development, etc?
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