AMA: Quizlet Director of Product Marketing, Caroline Walthall on Messaging
May 16 @ 10:00AM PT
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👋 Caroline Silverkorn
Hi all, my name is Caroline (Walthall) Silverkorn. 👋
💼 Job: Director of Product Marketing at Freed. Formerly Quizlet, Udemy, San Francisco Ballet.
📍 Location: SF East Bay (Moraga, CA)
🍦 Favorite ice cream flavor: Matcha Doodle (Humphrey Slocombe)
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 1y
I don’t have a magic bullet for this, because it can be a real challenge to align all your stakeholders ahead of a launch. At the end of the day, there are few habits you...
503 Views
3 requests
What messaging framework do you use?
Would love frameworks to share.
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 1y
I'll give a spicy answer here. Build your own messaging framework. Sure you can borrow from things you see online, but you'll learn a lot about what feels essential to in...
753 Views
4 requests
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 1y
It depends how many cycles you can afford to spend, but my ideal flow is a five-step process: Draft positioning strategy and possible positioning anglesDraft creative cop...
487 Views
3 requests
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 1y
When messaging in a known category, there are two ends of the spectrum: differentiate or blend in. The best approach is usually finding some blend of the two. As marketer...
559 Views
3 requests
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 1y
I think it's important to consider your both your conviction level and your interest and need to defend your messaging choices. Sometimes it's worth shipping changes with...
499 Views
3 requests
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 1y
At the end of the day, A/B testing messaging in the wild will get you the furthest, fastest. There are several ways to do this. You can argue for some test budget to test...
545 Views
4 requests
What are some effective strategies for writing clear and compelling messaging?
This is something I've been struggling with since becoming a PMM
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 1y
A few rapid fire thoughts on writing clear and compelling messaging:Start by writing your messages in simpler plain English and don’t worry too much about how it sounds y...
1167 Views
1 request
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 1y
It’s likely no secret that generative AI can be a helpful thought partner and writing sidekick to any PMM. If you haven’t started experimenting with ways to integrate it,...
1123 Views
1 request
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 1y
A few years ago, we had a bit of long-running internal debate about whether our target audience was more interested in “customization” or “guided study.” There was a prod...
687 Views
3 requests