AMA: Rate Director of Product Marketing, Lindsay (Saran) Gatta on Go-To-Market Strategy
January 8 @ 9:00AM PST
Register for AMA
We will email you Lindsay's answers
to these questions after the event in case you can't make it.
How does partner GTM vary when targeting enterprise vs small biz customers?
What are the top three to five common risks do you list to your GTM strategy and how do articulate mitigation plans to address those risks?
How do you operationalize messaging so it works for all go-to-market teams?
How do you approach pivoting GTM strategy if you're not seeing expected results i.e. pipeline growth, customer momentum,ACV and ARR goals etc.
What are the key building blocks in GTM? Which buildings blocks do you prioritize?
What is your personal process for GTM readiness?
What is unique about marketing a productised service, compared to traditional products?
How do you size/tier GTMs? What are some of the best ways to dive into competitive intelligence?
What are the top AI products you use to fastrack the GTM for Product Marketing?
I'm looking for advice on how many GTMs my team should tackle each quarter. PMM is new to the org I am working at and we are a team of 3. We are getting inundated with requests for GTM support and I want to be realistic about how much work the team can do.
What are some suggestions for preparing a GTM plan particularly for a bundled product launch?
Assume there is an upcoming launch of a new bundled product in the next 4-6 months. The bundled product is composed of 3 products, all of which are also brand new. These 3 subproducts cannot be bought separately - the bundled product is going to be sold as 1 SKU. The 3 new products are also launching at a few different timeframes over the launch. (i.e. one is going GA first, where the other is in beta at that time and will go GA later).
Looking for insights or advice on effectively composing a GTM roadmap and plan that includes each subproduct's GTM plans in the context of the GTM plan of the bundled product.
Thank you!