January 8, 2025 @ 9:00AM PT
Product Marketing Director · Moloco
👋 Lindsay Gatta currently living in Nashville, TN.
💼 I am about to start a new PMM Director role for Moloco (adtech). I have previous B2B and B2C experience at Google (Ads, Consumer Hardware and Software) and Bumble.
👀 Telling stories about products that capture attention.
🤝 Providing perspective on both B2B and B2C product marketing.
🍦 Chocolate Chip Cookie Dough or Ben and Jerry's Half Baked.
Moloco Product Marketing Director • 1y
I gave some thinking on GTM tiering in a previous answer so to expand with a few examples using a 3-tier system: Example: Tier 1: Flagship product launch (e.g., a new hardware device). This is usually a first to market launch or a highly requested product. This involves a full-blown campaign, launch events, and global promotion. Tier 2: Major feature enhancement (e.g., integrating with a third-party tool). This could involve targeted outreach to existing customers and select industries. Tier 3: ...Read More
Moloco Product Marketing Director • 1y
I would really advise you to implement a tiering structure to help with prioritization of potential impact against your team's resources so that you get the rest of the organization on board to understand how/why your team allocates its time. With 3 tiers, you can think about it this way: Tier 1: High-priority launches (e.g., major new products or features with significant revenue impact or high visibility). These often receive full cross-functional support, large budgets, and holistic campaigns ...Read More
Moloco Product Marketing Director • 1y
1. Misalignment Across Teams Risk: Lack of alignment between leadership, product, marketing and other XFN teams like sales, customer success and other marketing functions can lead to competing priorities, missed deadlines, etc. Mitigation: Establish clear roles and responsibilities through a RACI framework (Responsible, Accountable, Consulted, Informed). Host regular alignment meetings (i.e. weekly or bi-weekly GTM syncs) to ensure cross-functional teams are on the same page. Create and share a ...Read More
Moloco Product Marketing Director • 1y
For Competitive Intelligence, I like Crayon and Klue.
For Messaging and Positioning, I like ChatGPT and Jasper AI.
For Sales Enablement, I like Gong.
I've used Amplitude and Mixpanel for Product Analytics and User Insights.
For content creation, I like Canva.
I've used Sprinklr for Social listening.
I've used Optimizely for AB Testing and Campaign performance.
Moloco Product Marketing Director • 1y
Key building blocks for me are: Market insights (specifically target audience understanding and competitive) Positioning & Messaging Channel mix (across paid, owned and earned channels) Measurement including post-launch optimization Doing this all while ensuring cross-functional alignment and project management involves a lot of orchestration but I always start with Insights and Positioning as well as building a GTM strategy to hit a specific KPI before getting into the other building blocks ...Read More
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