AMA: Rate Director of Product Marketing, Lindsay (Saran) Gatta on Go-To-Market Strategy
January 8 @ 9:00AM PT
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👋 Lindsay (Saran) Gatta
👋 Lindsay Gatta currently living in Nashville, TN.
💼 I am about to start a new PMM Director role for Moloco (adtech). I have previous B2B and B2C experience at Google (Ads, Consumer Hardware and Software) and Bumble.
👀 Telling stories about products that capture attention.
🤝 Providing perspective on both B2B and B2C product marketing.
🍦 Chocolate Chip Cookie Dough or Ben and Jerry's Half Baked.
Moloco Product Marketing Director • 1y
1. Misalignment Across TeamsRisk:Lack of alignment between leadership, product, marketing and other XFN teams like sales, customer success and other marketing functions c...
644 Views
1 request
Moloco Product Marketing Director • 1y
I would really advise you to implement a tiering structure to help with prioritization of potential impact against your team's resources so that you get the rest of the o...
5583 Views
1 request
Moloco Product Marketing Director • 1y
For Competitive Intelligence, I like Crayon and Klue. For Messaging and Positioning, I like ChatGPT and Jasper AI. For Sales Enablement, I like Gong. I've used Amplitud...
2113 Views
2 requests
Moloco Product Marketing Director • 1y
Key building blocks for me are:Market insights (specifically target audience understanding and competitive)Positioning & MessagingChannel mix (across paid, owned and ...
865 Views
3 requests
Moloco Product Marketing Director • 1y
I gave some thinking on GTM tiering in a previous answer so to expand with a few examples using a 3-tier system: Example: Tier 1: Flagship product launch (e.g., a new h...
853 Views
2 requests