AMA: Rate Director of Product Marketing, Lindsay (Saran) Gatta on Messaging
July 16 @ 10:00AM PT
View AMA Answers
👋 Lindsay (Saran) Gatta
👋 Lindsay Gatta currently living in Nashville, TN.
💼 I am about to start a new PMM Director role for Moloco (adtech). I have previous B2B and B2C experience at Google (Ads, Consumer Hardware and Software) and Bumble.
👀 Telling stories about products that capture attention.
🤝 Providing perspective on both B2B and B2C product marketing.
🍦 Chocolate Chip Cookie Dough or Ben and Jerry's Half Baked.
How do i use multiple customer quotes and case study stats to create a 2 pager sales enablement asset?
Im not sure how i can structure this document, but i have (numbers) on how our product benefited the customer and why they chose us over a competitor and multiple quotes from different customers. What is the best way to tell a story?
Moloco Product Marketing Director • 1y
I like to use the Care-Do-Impact framework for materials like this. So why should the customer care, what should do they do about it, what is the expected impact they sho...
4373 Views
1 request
Moloco Product Marketing Director • 1y
This is certainly not revolutionary but I think of ChatGPT as my editor. If I believe a positioning statement could be stronger or punchier, I ask it to provide me strong...
1519 Views
1 request
Moloco Product Marketing Director • 1y
This is a great question and I don't think there is one right way to do it :) I would probably do BOTH. Be bold for your overall value prop statement - lean into the fact...
870 Views
1 request
What is your messaging strategy for a new product that is early in its lifecycle, but is a differentiator for the company?
The promise of it is alluring but actual applications and the back end infrastructure is not ironed out yet.
Moloco Product Marketing Director • 1y
Is your company comfortable with sharing the vision of where the product will eventually land and the stage-gates to get there? If they are, this type of thought leadersh...
910 Views
1 request
Moloco Product Marketing Director • 1y
Establish a RACI framework for your stakeholders (R: Responsible, A: Accountable, C: Consulted, I: Inform) and a timeline to factor in review times for those POCs. Share ...
460 Views
1 request
Moloco Product Marketing Director • 1y
IMHO, the best way to do that is through a unique competitive, consumer or industry insight -- if no other company is leaning into that type of insight, you will be novel...
954 Views
2 requests
Moloco Product Marketing Director • 1y
IMHO, the best way to do that is through a unique competitive, consumer or industry insight -- if no other company is leaning into that type of insight, you will be novel...
508 Views
1 request
What messaging framework do you use?
Would love frameworks to share.
Moloco Product Marketing Director • 1y
This is a great resource from the Product Marketing Alliance: https://www.productmarketingalliance.com/your-guide-to-messaging/#what-is-a-product-marketing-messaging-fram...
1283 Views
1 request
Moloco Product Marketing Director • 1y
Back when I was on the Chromebooks team, customers really unpacked the nuances between "powerful," "simple," and "simplicity" for us, via qual research. For example, "sim...
978 Views
1 request
Moloco Product Marketing Director • 1y
I love following Occam's Razor for tips and tricks on storytelling: https://www.kaushik.net/avinash/
1394 Views
1 request
For products that serve both B2B and B2C, how do you bring about a differentiation between their B2B and B2C Product Marketing since there might be a lot of overlap of Personas and JTBD (Jobs to Be Done) across both?
As a product marketer how would they tell the story to both sides of the coin, where it's the same user but their JTBD has changed.
Moloco Product Marketing Director • 1y
Here's how I like to approach these complex product categories:1) Identify if your product is a B2B2C or B2C2B category 2) Identify the functional and emotional benefits ...
593 Views
1 request